The Ormax Bollywood Audience Report (TOBAR) 2016 is India's largest U&A (Usage & Attitudes) study to size and understand the Hindi cinema audiences, in terms of their viewing behaviour, content preferences and communication sources. The report of this 53-city research, covering more than 7,000 theatre-goers, is now available for subscription.
The best of Bollywood in 2015, based entirely on audience research, in the Ormax Cinematix 2015 Report. Most-liked films, most-liked performances, the biggest songs and albums, most popular stars and directors... this year-end report is based on data collected from theatre-goers in 44 cities in India over the course of 2015.
Ormax True Value, launched in 2008 as the definitive tool for content testing for the Indian television industry, is growing. In the last six months, we have tested more than 50 concepts across genres, ranging from Hindi GECs, regional GECs, kids, youth and infotainment. Click here to know more.
Atul Phadnis - Founder & CEO, What's On India