Ormax Media is spearheaded by people like Shailesh Kapoor, who have practical knowledge about channels. It gives the organization an uncanny ability to know what key questions need to be anaswered. This helps them to not only know what a channel wants, but also how the research must be conducted. Also, the organization offers customized and structural services which have helped the industry grow.

Atul Phadnis - Founder & CEO, What's On India