Samiksha is a member of the Content Testing team, and works on content and campaign testing projects across films, streaming, and television categories. Before joining Ormax Media in 2023, she worked as a copywriter with Publicis Groupe, providing creative solutions for clients across categories and platforms.

Samiksha holds a bachelor's degree in English Literature from Hansraj College, Delhi University and a post-graduate diploma in Marketing and Advertising Communications from Xaviers Institute of Communications. She is an avid reader, particularly interested in socio-political and cultural narratives and loves to experiment with photography.