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Collectively speaking: The secret formula behind Hindi GEC hits
An analysis of 1,400 scenes unearths a crucial difference in episodic screenplays of hit vs. flop Hindi GEC fiction shows
A not-so-remote possibility
In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift
Malayalam cinema: Not the usual South Side Story
An analysis of 200 films across the four South Indian languages illustrates how different Malayalam cinema is from the other three industries
Ala Vaikunthapurramloo: Decoding a blockbuster's success
A look at six factors that were pivotal to the film’s extraordinary box-office run
The character factor: From enduring hits to instant hits
An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop
How 'bright' is Hindi cinema's future?
Hindi film audience have become more receptive to dimly-lit frames, and to visual spaces that are not as bright and colorful as those in the 90s
Quantifying gender disparity in Indian cinema
The first edition of the O Womaniya! report by Film Companion & Ormax Media reveals glaring statistics on gender disparity in Indian films
Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
In digital we trust: Urban Indian kids
Findings of Ormax Brand Trust Survey 2021 reveal that digital media brands have managed to earn the trust of urban Indian kids
Is political ideology coloring our cinema choices?
Understanding the impact of audience’s political ideology on their choice and preference of Hindi films
Worth of the words
An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics
Women at work: Hindi cinema’s progressive shift
An analysis reveals how female lead characters in Hindi cinema have evolved from broad-stroke homemakers and love interests to those with more professional heft
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