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O Womaniya! 2022: Quantifying gender disparity in Indian entertainment
The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry
Stream time: The best of 2022 so far
Our mid-year review looks at the top original series and films on streaming platforms in India over the period Jan-Jun 2022
The India Box Office Report: June 2022
Vikram grosses ₹ 285 Cr, keeping 2022 in race to be the biggest-ever box office year till date. Read more in our new monthly feature
Mind your language!
Six months after the film's release, this analysis looks at how the overuse of the English language may have severely curtailed the box office business of the film 83
Segmenting Indian SVOD audience
The Ormax OTT Audience Profiling Report 2022 classifies the 66.1 Mn (urban adult) SVOD universe in India into five segments
Stars India Loves: The Pan India edition
Who are the most popular male and female film stars in India, across languages? Based on analysis using data from our long-running track titled Ormax Stars India Loves, we have the answers!
We, the sports fans of India
India's biggest consumer research on the sports category is now out. Read the highlights here
Segmenting Indian AVOD audience
The Ormax OTT Audience Profiling Report 2022 classifies the 99.7 Mn (urban adult) AVOD universe in India into five segments
Content Testing: An explainer
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
Dubbed & delivered
The Ormax OTT Audience Profiling Report 2022 reveals how dubbing has unlocked huge content potential in the Indian entertainment market
India is back... at the theatres
A new report by GroupM and Ormax Media illustrates the record-breaking resurgence of theatrical business in the first four months of 2022
The curious case of The Kashmir Files
Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance
Now Streaming, at an app near you
Theatrical films are one of the more inclusive content types for streamers in India. Which platforms have the strongest film libraries, with recent box office hits?
Beyond the 'good looks'
On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood
Braving the Box Office blues
The Ormax Box Office Report 2020-21 summarises the story of the Indian box office in the two tough, pandemic-affected years
Never let bad tech come in the way of a good story
A study of Indian streaming audience challenges conventional thinking that content reigns supreme, by highlighting how crucial the technological prowess of a streaming platform can be
Anatomy of the anthology: An audience perspective
While streaming platforms seem bullish on anthologies in India, this analysis suggests the format holds little content or marketing value for the audience
Malayalam cinema: Not the usual South Side Story
An analysis of 200 films across the four South Indian languages illustrates how different Malayalam cinema is from the other three industries
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