OWomaniya! 2024: Quantifying gender diversity in Indian entertainment

The fourth edition of the OWomaniya! report by Ormax Media & Film Companion Studios, presented by Amazon Prime, reveals glaring statistics on gender disparity in the Indian entertainment industry

Product overview: Ormax Title Testing

Know more about Ormax Media's title evaluation tool for theatrical, streaming & television properties

Potency: The monetisation metric that matters

Potency is a measure of the efficacy of a show/ film to drive new subscriptions/ renewals for an OTT platform. Here's an analysis of trends on this parameter from Ormax Stream Track

Case Study: Effective introduction of a new genre

An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran's marketing campaign helped the film open very well, by effectively introducing a new genre to audiences

The insider bias

There's been a spree of documentaries based on film personalities and the film industry in the Indian streaming landscape in recent times. Does such content resonate with the audiences?

Content Testing Impact: Case Study - Mulk (2018)

How a bold change, based on audience feedback from the test screenings of the 2018 Hindi film Mulk, helped the makers take a more compelling product to the market

Cinema Day: The ticket trick?

Capping ticket prices at ₹99 on Cinema Day has resulted in a three to four fold increase in footfalls. But can such occasions create a sustained habit for cinema viewing?

678 million sports audiences in India... Game on!

The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India

Back to the past: Unpacking nostalgia's impact on content consumption

An analysis of content that is associated with nostalgia reveals the unique benefits offered, and delves into why nostalgia has a positive influence on content engagement

Linear television: Is it future-proof?

Using Ormax Media's Seven Needs Model for the linear television category, the author attempts to ascertain if the medium can stay afloat amidst the growth of digital content

Embracing the dark: Untapped potential of horror in Hindi cinema

Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema

Product launch: Ormax Campaign Express

Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries