The Ormax Box Office 2024 Report

Despite 13% decline in Hindi box office, the total annual gross box office in the India market stood at ₹11,833 Cr, making 2024 the second-best year of all time, 3% behind 2023

Product launch: Ormax Stream Track (AVOD)

To cater to AVOD originals in particular, Ormax Stream Track now has a dedicated AVOD-only version. Read more about it here

The great Indian box office divide

The growing chasm between big-ticket, event films driven by scale, franchise or spectacle, and smaller, story-led films, is the new normal at the Indian box office

Content Testing: Frequently Asked Questions - Part 3

In the third and final edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains

Emerging OTT trend: From isolation to inclusion

Data from The Ormax SVOD Audience Report: 2024 suggests that there's a gradual but definitive shift from solo viewing to co-viewing of streaming content among pay audiences in India

Product overview: Ormax Title Testing

Know more about Ormax Media's title evaluation tool for theatrical, streaming & television properties

Potency: The monetisation metric that matters

Potency is a measure of the efficacy of a show/ film to drive new subscriptions/ renewals for an OTT platform. Here's an analysis of trends on this parameter from Ormax Stream Track

Content Testing Impact: Case Study - Mulk (2018)

How a bold change, based on audience feedback from the test screenings of the 2018 Hindi film Mulk, helped the makers take a more compelling product to the market

678 million sports audiences in India... Game on!

The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India

Linear television: Is it future-proof?

Using Ormax Media's Seven Needs Model for the linear television category, the author attempts to ascertain if the medium can stay afloat amidst the growth of digital content

Embracing the dark: Untapped potential of horror in Hindi cinema

Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema

Product launch: Ormax Campaign Express

Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries