IPL has been the biggest stage for brands in India since 2008, with unmatched reach, unmatched attention, and an unmatched cultural footprint. But it’s also one of the most demanding marketing environments: high investment, heavy clutter, and a long season where brand momentum can rise (or fade) week by week.

Our new launch Ormax Trac20 is a syndicated research tool that will track how IPL 2026 advertising and sponsorships are performing, week by week, and quantify the brand impact across the season. Built for brands investing in IPL 2026, Ormax Trac20 combines ongoing tracking with structured brand-lift diagnostics, so marketers can benchmark results and optimise creative, media, and activation while the tournament is still on, not just review performance after the season ends.

With a large sample size of 16,500 across its two modules, Ormax Trac20 is designed to help brands and agencies answer high-priority questions during the tournament: Is the brand being noticed? Is the creative cutting through? Is sponsorship translating into stronger brand recall? Is brand consideration moving? How do we benchmark our performance against other brands in the same IPL ecosystem?

Ormax Trac20 brings together two complementary lenses:

1. Weekly Ad Track: A weekly view of how brand communication is landing during IPL, by tracking core measures such as Ad awareness, Ad likeability, and Sponsor recall, including variations by different target groups.

2. Ormax Mpact: A structured brand lift framework that looks at the incremental impact of the IPL window across three checkpoints: Pre-season baseline, Mid-season, and Post-season. This is where brands get the deeper diagnostic layer - how the IPL association is shifting brand health and funnel movement, and what that implies for messaging and activation.

Together, the two modules are designed to give brands both in-season agility and end-to-end impact assessment. Ormax Trac20 is built as a neutral third-party measurement system with strong benchmarking depth, enabling brands to interpret performance in context, not in isolation. The framework is designed to be robust across audiences and consumption modes, reflecting how IPL is watched today across platforms and devices.

Read more about Ormax Trac20 in its press coverage on indiantelevision.com, Mediabrief, Fortune India and Marketing Mind.

For more details related to Ormax Trac20 and its subscription, email us at [email protected], and we will connect with you very soon.