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From Our Insights Desk

A not-so-remote possibility

A not-so-remote possibility

In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift

Ala Vaikunthapurramloo: Decoding a blockbuster's success

Ala Vaikunthapurramloo: Decoding a blockbuster's success

A look at six factors that were pivotal to the film’s extraordinary box-office run

The character factor: From enduring hits to instant hits

The character factor: From enduring hits to instant hits

An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop

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