Ormax Media

Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

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Ormax Cinematix's FBO: Accuracy update (July 2025)

Ormax Cinematix's FBO: Accuracy update (July 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major July 2025 releases vis-à-vis their actual box-office openings

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No man's land: The identity crisis of direct-to-OTT films

No man's land: The identity crisis of direct-to-OTT films

This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI

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From Our Insights Desk

Top 50 streaming originals in India: Jan-Jun 2025

Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025

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The India Box Office Report: Jan-Jun 2025

The first half of 2025 grossed a healthy ₹5,723 Cr (14% higher than 2024) at the India box office, with 17 films crossing the ₹100 Cr mark, compared to just 10 in Jan-Jun 2024

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Metro myopia: The blind spot in Hindi OTT storytelling

Hindi OTT fiction space is saturated with metro-based stories, but this analysis based on Ormax Power Rating (OPR) reveals that non-metro and rural settings resonate more deeply with audiences

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