Despite 13% decline in Hindi box office, the total annual gross box office in the India market stood at ₹11,833 Cr, making 2024 the second-best year of all time, 3% behind 2023
Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2024
Data from The Ormax SVOD Audience Report: 2024 suggests that there's a gradual but definitive shift from solo viewing to co-viewing of streaming content among pay audiences in India
Product launch: Ormax Stream Track (AVOD)
To cater to AVOD originals in particular, Ormax Stream Track now has a dedicated AVOD-only version. Read more about it here
Ormax Cinematix's FBO: Accuracy update (December 2024)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major December 2024 releases vis-à-vis their actual box-office openings
Content Testing: Frequently Asked Questions - Part 3
In the third and final edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains
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