Ormax Media

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An analysis of the streaming rights for India’s top theatrical films released between 2022 and 2024 reveals a duopolistic landscape with significant implications for the Indian theatrical industry

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Brand Lift measurement tool: Ormax Mpact

An overview of Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and advertisers evaluate the impact of their media campaigns, collaborations, and innovations

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The India Box Office Report: January 2025

The India Box Office Report: January 2025

Driven by festival releases in Telugu language, 2025 started on a strong note, with gross box office of more than ₹1,000 Cr

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From Our Insights Desk

Streaming originals in India: The 2024 story

Which web-series & OTT films were the most-watched in India in 2024? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers

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Ormax Cinematix's FBO: Accuracy update (January 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major January 2025 releases vis-à-vis their actual box-office openings

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Supply trends: Indian streaming originals in 2024

2024 saw an 18% drop in the number of streaming originals launched across major OTT platforms in India. This year-end analysis looks at language, platform, and format trends

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