Ala Vaikunthapurramloo: Decoding a blockbuster's success

A look at six factors that were pivotal to the film’s extraordinary box-office run

The character factor: From enduring hits to instant hits

An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop

How 'bright' is Hindi cinema's future?

Hindi film audience have become more receptive to dimly-lit frames, and to visual spaces that are not as bright and colorful as those in the 90s