Sports
Sports is an exciting category, because of its multi-domain presence and impact, from television to streaming to brands, among others. While cricket has traditionally been India's dominant sport, several other sports have come up in recent years, making the Indian sports market an intriguing one from consumption and monetisation perspectives.
Over the last 16 years, Ormax Media has consistently invested in building audience data and understanding in the domain of sports, in areas related to content, marketing, branding, endorsements, and monetisation. The Ormax Sports Audience Report, which is India’s largest sports research, covering 12000 audiences and 21 sports, released in early 2024, and is a part of ongoing efforts to build deeper consumer understanding of this domain.
