Ormax Cinematix

Daily campaign tracking and first-day box office (FBO) forecasting tool for theatrical releases in nine languages - Hindi, Hollywood, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi & Punjabi - with proven 85%+ accuracy.

Ormax Moviescope

Film testing & forecasting tool that can be used at synopsis, script and rough cut stages, allowing studios/producers to take critical decisions related to green-lighting, content development, marketing, distribution and monetisation of their films.

Ormax Campaign Express

Campaign testing tool to forecast the first-day box office of a film, with a turnaround time of just four days. Using its modules for trailer, poster, teaser & song testing, producers can use the tool to identify assets that can maximise BO.

Ormax Heartbeats

Ormax Heartbeats (OHB) is our weekly popularity track for Hindi songs. It is India's only music charts report based on audience research. Since 2010, producers & music labels have used OHB to gauge audience response to new song launches.

Music Testing

Testing audio or video songs using our proprietary methodology allows producers & music labels to design their music strategy, both in terms of choice of songs as well as their sequence in the campaign of a film.

Ormax Title Testing

Title evaluation tool for theatrical films, to select the best title among options available, based on attractiveness (Appeal) and suitability (Fit) for the story, theme, and genre of the film.

Franchise Equity Research

Analysis of consumer perceptions and Ormax's proprietary data on a released film, to recommend a strategy to maximise the revenue potential of a film franchise in the next release.

Ormax Stars India Loves

Ormax Stars India Loves tracks popularity of male & female film stars in nine languages in India. Popularity share of stars, and its monthly movement, helps subscribers understand how big a star's fan base is, and who the star's core TG is.

Ormax Star Image Pulse

A celebrity image consulting tool that uses audience research and analytics to help film stars understand and enhance their image among their current and potential audience, towards greater recognition and financial gains.

Sizing The Cinema

Sizing The Cinema is India's only dedicated establishment research to estimate the size of theatrical audience in India. The report profiles the 145.7 Million strong theatre-goers' universe in India by language, geographies and demographics.

Ormax Cine Sense

Ormax Cine Sense is India's biggest audience research for the theatrical category. Available for five language markets, i.e., Hindi, Tamil, Telugu, Kannada & Malayalam. It profiles regular filmgoers, and segments them based on their movie taste.

Ormax Box Office

Weekly box office data tracking in India, which helps producers, IP holders, and investors stay updated with the latest audience trends and business performance. Data on gross box office and footfalls is available across 10 languages, 2015 onwards.

O Womaniya!

An annual report, in collaboration with Film Companion Studios, on gender representation the Indian M&E industry, from both creative and corporate perspectives. The fourth edition of the report was released in 2024.