The Ormax OTT Audience Report

The Ormax OTT Audience Report, based on large-sample primary research, plugs in major data gaps in a category that lacks central audience measurement. The 2023 sizing report is now available for subscription.

Ormax Stream Test

Content testing tool to help streaming platforms take informed green-lighting and marketing decisions related to original content. The tool uses primary research and statistical modelling to estimate the viewership potential of concepts or pilots.

Ormax Stream Track

Syndicated campaign tracking tool for streaming originals (web-series & direct-to-OTT films) in India, to enable platforms gauge consumer response to their campaigns. Available in customised versions for other languages too.

Ormax Campaign Express

Campaign testing tool for launch campaigns of online shows/films, as well as OTT brand campaigns, with a turnaround time of just four days. Its modules for trailer, poster, teaser & song testing can be used to identify the most-effective campaign assets.

Ormax Brand Monitor

Monthly brand equity research for OTT platforms in India, to track the health of the brand on key metrics, enabling platforms to take actionable brand-building decisions, such as brand message selection and prioritising TGs & markets.

Ormax Box Office

Weekly box office tracking to help streaming platforms take informed business decisions related to film acquisition, licensing & pricing. BO data is available across 10 languages, 2015 onwards. The tool includes a module to estimate BO of upcoming films

Franchise Equity Research

Analysis of consumer perceptions and Ormax's proprietary data on a released property, to recommend a strategy to maximise the revenue potential of an OTT franchise in the next edition.

Ormax Influencers India Loves

Monthly popularity tracking of social media influencers in urban India, spanning diverse platforms and content genres, which aims to bring objectivity and precision to the process of selecting the right influencer for casting and marketing.

Ormax Mpact

Ormax Mpact is a proprietary tool to measure the effectiveness of in-program branding, advertiser-funded programming and sponsorship of big-ticket content. It helps content producers build persuasive case studies for stronger sales pitches.