The Ormax OTT Audience Report

The Ormax OTT Audience Report, based on large-sample primary research, plugs in major data gaps in a category that lacks central audience measurement. The 2024 sizing and SVOD profiling reports are now available for subscription.

Ormax Stream Test

Content testing tool for streaming originals, that can be used at synopsis, script, pilot and rough cut stages, allowing platforms and producers to take critical decisions related to green-lighting, content development, marketing and monetisation.

Ormax Stream Track

Syndicated campaign tracking tool for streaming originals (web-series & direct-to-OTT films) in India, to enable platforms gauge consumer response to their campaigns. Available in customised versions for other languages too.

Ormax Campaign Express

Campaign testing tool for launch campaigns of online shows/films, as well as OTT brand campaigns, with a turnaround time of just four days. Its modules for trailer, poster, teaser & song testing can be used to identify the most-effective campaign assets.

Ormax Mpact

A Brand Lift Measurement tool designed to assess the impact of media campaigns, innovations, and collaborations on key brand metrics, empowering brands and OTT platforms to make ROI-driven decisions for more effective media investments.

Growth Strategy Research

Strategic research reports customised to a platform's requirements, to understand the audience view on the category, their needs, preferences, viewing behaviour, need gaps, and opportunities for growth in category share.

Custom (Bespoke) Research

Qualitative and quantitative research customised to the needs of the streaming platform. Findings and recommendations are layered with Ormax Media's vast category experience, leading to higher relevance and actionability for the client's business.

Ormax Box Office

Weekly box office tracking to help streaming platforms take informed business decisions related to film acquisition, licensing & pricing. BO data is available across 10 languages, 2015 onwards. The tool includes a module to estimate BO of upcoming films.

Ormax Brand Monitor

Monthly brand equity research for OTT platforms in India, to track the health of the brand on key metrics, enabling platforms to take actionable brand-building decisions, such as brand message selection and prioritising TGs & markets.

Franchise Equity Research

Analysis of consumer perceptions and Ormax's proprietary data on a released property, to recommend a strategy to maximise the revenue potential of an OTT franchise in the next edition.

Ormax Sports Audience Research

The first edition of India’s largest sports research, covering 12000 audiences and 21 sports, has been released in early 2024. The report looks at audience size, profile, viewing behaviour, tournaments, franchises, sportspersons, and other such aspects.

Ormax Title Testing

Title evaluation tool for streaming originals (web-series, direct-to-OTT films, unscripted, etc.), to select the best title among options available, based on attractiveness (Appeal) and suitability (Fit) for the story, theme, and genre of the property.

Ormax Influencers India Loves

Monthly popularity tracking of social media influencers in urban India, spanning diverse platforms and content genres, which aims to bring objectivity and precision to the process of selecting the right influencer for casting and marketing.

O Womaniya!

An annual report, in collaboration with Film Companion Studios, on gender representation the Indian M&E industry, from both creative and corporate perspectives. The fourth edition of the report was released in 2024.