Ormax Media Pvt. Ltd.


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2017 onwards, the Indian market has seen the entry of major streaming platforms, and since then, the medium has emerged as a force to reckon with. The medium brings with it a set of unique business challenges: a fast-evolving marketplace, a price-sensitive audience and the unique (smartphone-dominated) nature of the Indian market.

Over the last four years, we have invested in building consumer research and analytics tools to service this exciting sector. Sizing and profiling the Indian streaming market has been at the heart of our endeavours, which have helped us build a deep understanding of the Indian streaming audience. Our tools are being used widely by streaming platforms to take informed business decisions in a cluttered and highly-competitive marketplace.

Business Partners

Amazon Prime Video
Disney+ Hotstar
Sony LIV
Amazon MiniTV
Lionsgate Play
MX Player
ALT Balaji
Tata Sky Binge
NBC Universal
Zee Plex
Sports 18
Abundantia Entertainment
Anthill Studio
Applause Entertainment
The Sourrce
Mythos Labs
Civic Studios
Reel Drama


The Ormax OTT Audience Report

The Ormax OTT Audience Report, based on large-sample primary research, plugs in major data gaps in a category that lacks central audience measurement. The 2023 sizing report is now available for subscription.

Ormax Stream Test

Content testing tool to help streaming platforms take informed green-lighting and marketing decisions related to original content. The tool uses primary research and statistical modelling to estimate the viewership potential of concepts or pilots.

Ormax Stream Track

Syndicated campaign tracking tool for streaming originals (web-series & direct-to-OTT films) in India, to enable platforms gauge consumer response to their campaigns. Available in customised versions for other languages too.

Ormax Campaign Express

Campaign testing tool for launch campaigns of online shows/films, as well as OTT brand campaigns, with a turnaround time of just four days. Its modules for trailer, poster, teaser & song testing can be used to identify the most-effective campaign assets.

Ormax Brand Monitor

Monthly brand equity research for OTT platforms in India, to track the health of the brand on key metrics, enabling platforms to take actionable brand-building decisions, such as brand message selection and prioritising TGs & markets.

Ormax Box Office

Weekly box office tracking to help streaming platforms take informed business decisions related to film acquisition, licensing & pricing. BO data is available across 10 languages, 2015 onwards. The tool includes a module to estimate BO of upcoming films

Ormax Mpact

Ormax Mpact is a proprietary tool to measure the effectiveness of in-program branding, advertiser-funded programming and sponsorship of big-ticket content. It helps content producers build persuasive case studies for stronger sales pitches.

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Streaming Insights

Product launch: Ormax Campaign Express

Product launch: Ormax Campaign Express

Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries

Cinema is 'buzzing'... and on OTT too!

Cinema is 'buzzing'... and on OTT too!

OTT launches of theatrical films have outperformed web-series and OTT original films on Buzz in 2023, highlighting the power they carry on the streaming medium

Just short of 500 Million

Just short of 500 Million

The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022

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