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Ormax Media Pvt. Ltd.

Brands

Brands Contact Ormax Media Pvt. Ltd.

Brands

An environment of information overload and media clutter means that brand managers and media planners face ever-increasing challenges related to media effectiveness and ROI of their campaigns. Is my reality show sponsorship, for which I paid a huge premium, delivering? Should I spend my TV budgets on IPL or invest in a more conventional TV plan instead? What is India watching on OTT? Which film star should I sign up as a brand endorser to best communicate my brand values?

Our products Ormax Trac20, Ormax Mpact, Ormax StreamView, and Ormax Celeble are designed to answer such questions. With our deep understanding of the Indian entertainment landscape, coupled with data and analytics that we deploy, our work in this domain can help brand managers and media planners optimise ROI from their marketing spends on media properties and innovations.

Business Partners

Unilever
Godrej
ICICI
Oppo
Piramal Finance
Meesho
Fino
Mindshare
Omnicom
Wavemaker
DIsney Consumer Products
ITW
Spectacom
Jagran Engage

Solutions

Ormax Trac20

India’s largest syndicated audience research for brands associated with IPL 2026, with an integrated approach to measuring ad recall, effectiveness & brand lift, and reporting of research findings through the season, allowing for course correction

Ormax StreamView

Weekly OTT viewership tracker that reports Top 50 most-watched properties on OTT in India, in turn answering the fundamental question: "What is India watching on OTT?"

Ormax Mpact

A Brand Lift Measurement tool designed to assess the impact of media campaigns, innovations, and collaborations on key brand metrics, empowering brands and media platforms to make ROI-driven decisions for more effective media investments.

The Ormax OTT Audience Report

The Ormax OTT Audience Report, based on large-sample primary research, plugs in major data gaps in a category that lacks central audience measurement. The 2025 sizing and profiling is now available for subscription.

Ormax Celeble

Ormax Celeble is our proprietary tool to help brands select a celebrity endorser who matches the brand's personality the best. It taps into an ever-growing database of more than 500+ national & regional celebs to recommend the best choices for the brand

Ormax Influencers India Loves

Monthly popularity tracking of social media influencers in urban India, spanning diverse platforms and content genres, which aims to bring objectivity and precision to the process of selecting the right influencer for brands.

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Brands Insights

Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026

Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026

Our new tool Ormax Trac20 combines weekly ad tracking and multi-stage brand lift diagnostics to help IPL 2026 sponsors & advertisers measure impact and optimise in-season performance

Product launch: Ormax StreamView

Product launch: Ormax StreamView

Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”

Introducing Ormax Media Affluence (OMA)

Introducing Ormax Media Affluence (OMA)

OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India

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