Ormax Media Pvt. Ltd.


Streaming Contact Ormax Media Pvt. Ltd.


2017 onwards, the Indian market has seen the entry of major streaming platforms, and since then, the medium has emerged as a force to reckon with. The medium brings with it a set of unique business challenges: a fast-evolving marketplace, a price-sensitive audience and the unique (smartphone-dominated) nature of the Indian market.

Over the last four years, we have invested in building consumer research and analytics tools to service this exciting sector. Sizing and profiling the Indian streaming market has been at the heart of our endeavours, which have helped us build a deep understanding of the Indian streaming audience. Our tools are being used widely by streaming platforms to take informed business decisions in a cluttered and highly-competitive marketplace.

Business Partners

Amazon Prime Video
Disney+ Hotstar
Sony LIV
Amazon MiniTV
Lionsgate Play
Sony Sports Network
Tata Sky Binge
Dangal Play
MX Player
ALT Balaji
NBC Universal
Zee Plex
Sports 18
Abundantia Entertainment
Applause Entertainment
Graphic India
Anthill Studio
Mythos Labs
Civic Studios
Reel Drama
ITW Consulting


The Ormax OTT Audience Report

The Ormax OTT Audience Report, based on large-sample primary research, plugs in major data gaps in a category that lacks central audience measurement. The 2023 sizing report is now available for subscription.

Ormax Stream Test

Content testing tool for streaming originals, that can be used at synopsis, script. pilot and rough cut stages, allowing platforms and producers to take critical decisions related to green-lighting, content development, marketing and monetisation

Ormax Stream Track

Syndicated campaign tracking tool for streaming originals (web-series & direct-to-OTT films) in India, to enable platforms gauge consumer response to their campaigns. Available in customised versions for other languages too.

Ormax Campaign Express

Campaign testing tool for launch campaigns of online shows/films, as well as OTT brand campaigns, with a turnaround time of just four days. Its modules for trailer, poster, teaser & song testing can be used to identify the most-effective campaign assets.

Ormax Brand Monitor

Monthly brand equity research for OTT platforms in India, to track the health of the brand on key metrics, enabling platforms to take actionable brand-building decisions, such as brand message selection and prioritising TGs & markets.

Ormax Sports Audience Research

The first edition of India’s largest sports research, covering 12000 audiences and 21 sports, has been released in early 2024. The report looks at audience size, profile, viewing behaviour, tournaments, franchises, sportspersons, and other such aspects.

Ormax Box Office

Weekly box office tracking to help streaming platforms take informed business decisions related to film acquisition, licensing & pricing. BO data is available across 10 languages, 2015 onwards. The tool includes a module to estimate BO of upcoming films.

Franchise Equity Research

Analysis of consumer perceptions and Ormax's proprietary data on a released property, to recommend a strategy to maximise the revenue potential of an OTT franchise in the next edition.

Ormax Influencers India Loves

Monthly popularity tracking of social media influencers in urban India, spanning diverse platforms and content genres, which aims to bring objectivity and precision to the process of selecting the right influencer for casting and marketing.

Ormax Mpact

Ormax Mpact is a proprietary tool to measure the effectiveness of in-program branding, advertiser-funded programming and sponsorship of big-ticket content. It helps content producers build persuasive case studies for stronger sales pitches.

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Streaming Insights

Nepotism: Bollywood's new marketing challenge?

Nepotism: Bollywood's new marketing challenge?

A section of our latest report, The Bollywood Image Report 2024, captures perceptions regarding nepotism in Bollywood among regular Hindi film audience, and identifies a new marketing challenge

Bundy to Burari: Adapting true crime documentaries to the Indian context

Bundy to Burari: Adapting true crime documentaries to the Indian context

An analysis of successful documentaries on streaming platforms in India, and an understanding of the historical context in which they are consumed, sheds light on unique audience expectations

Back to the past: Unpacking nostalgia's impact on content consumption

Back to the past: Unpacking nostalgia's impact on content consumption

An analysis of content that is associated with nostalgia reveals the unique benefits offered, and delves into why nostalgia has a positive influence on content engagement

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