Ormax Media Pvt. Ltd.


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2017 onwards, the Indian market has seen the entry of major streaming platforms, and since then, the medium has emerged as a force to reckon with. The medium brings with it a set of unique business challenges: a fast-evolving marketplace, a price-sensitive audience and the unique (smartphone-dominated) nature of the Indian market.

Over the last four years, we have invested in building consumer research and analytics tools to service this exciting sector. Sizing and profiling the Indian streaming market has been at the heart of our endeavours, which have helped us build a deep understanding of the Indian streaming audience. Our tools are being used widely by streaming platforms to take informed business decisions in a cluttered and highly-competitive marketplace.

Business Partners

Amazon Prime Video
Disney+ Hotstar
Sony LIV
Amazon MiniTV
Lionsgate Play
MX Player
ALT Balaji
Tata Sky Binge
NBC Universal
Zee Plex
Sports 18
Abundantia Entertainment
Anthill Studio
Applause Entertainment
The Sourrce
Mythos Labs
Civic Studios
Reel Drama


The OTT Audience Report

The Ormax OTT Audience Report, based on large-sample primary research, plugs in major data gaps in a category that lacks central audience measurement. The 2022 sizing & profiling editions are now available for subscription.

Ormax Stream Test

Content testing tool to help streaming platforms take informed green-lighting and marketing decisions related to original content. The tool uses primary research and statistical modelling to estimate the viewership potential of concepts or pilots.

Ormax Stream Track

Syndicated campaign tracking tool for streaming originals (web-series & direct-to-OTT films) in India, to enable platforms gauge consumer response to their campaigns. Available in customised versions for other languages too.

Ormax Brand Monitor

Monthly brand equity research for OTT platforms in India, to track the health of the brand on key metrics, enabling platforms to take actionable brand-building decisions, such as brand message selection and prioritising TGs & markets.

Streaming Potential Index

Analytics tool that uses primary research & Ormax's data repository to estimate ROI of upcoming theatrical films on OTT, based on a film's ability to acquire new subscribers or to engage with existing ones, leading to more informed acquisition decisions.

Ormax Campaign Testing

Campaign testing tool for launch campaigns for online shows and films, as well as brand campaigns. With modules for trailer, poster, teaser and song testing built into the tool, platforms can use the test to identify their most-effective campaign assets.

Ormax Box Office

Weekly box office data tracking in India, which can help streaming platforms take more informed business decisions related to film acquisition, licensing and pricing. Data on gross box office and footfalls is available across 10 languages, 2015 onwards.

Ormax Mpact

Ormax Mpact is a proprietary tool to measure the effectiveness of in-program branding, advertiser-funded programming and sponsorship of big-ticket content. It helps content producers build persuasive case studies for stronger sales pitches.

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Streaming Insights

Optimism vs. Cynicism: The tonal continuum of content

Optimism vs. Cynicism: The tonal continuum of content

This analysis of the top Hindi fiction series of 2023 questions if Hindi fiction content on streaming platforms is overly cynical

Transgender content: First among equals on acceptance

Transgender content: First among equals on acceptance

The success of Taali reiterates that transgender content has a significantly wider appeal in the Indian market than LGBTQIA+ content in general

Streaming through winds of change

Streaming through winds of change

Enabled by a wider reach and a more inclusive demographic, the fundamental character of the Indian web-series space is witnessing a significant change in 2023

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