Social media platforms are at the centre of the media industry in India, being used widely by all other sectors (films, TV, streaming, etc.) as a key marketing platform for their brand and product campaigns. We have pioneered in developing tools to measure effectiveness of social media platforms towards driving conversions to box office footfalls, and viewership of TV & streaming content. These tools allow social media platforms to build data to market their solutions to their business partners more persuasively.
We also research content creators and influencers to understand their needs better, which in turn helps social media platforms engage with this important group of stakeholders more meaningfully.