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Ormax Media Pvt. Ltd.

Theatrical

Theatrical Contact Ormax Media Pvt. Ltd.

Theatrical

We are widely acknowledged as the pioneers of film research and analytics in India. With the launch of Ormax Cinematix in 2010, we undertook the challenge of bringing accountability to marketing spends in the Hindi film industry, and subsequently in several other languages.

Our content analytics and box office forecasting tools, Ormax First Draft and Ormax Moviescope, are used widely by film studios to take critical business decisions in the areas of green-lighting, slate strategy, film acquisition, marketing and distribution. Today, we partner with more than 30 studios and production houses in these areas, helping them build profitable businesses in times of escalating external challenges, ranging from the growth of streaming platforms to the global pandemic.

Business Partners

YRF
Disney
Dharma Productions
Sony Pictures
Zee Studios
Viacom 18 Studios
PVR
Jio Studios
Excel
T-Series
Hombale Films
UFO Moviez
Arka Mediaworks
Reliance Entertainment
Junglee Pictures
Star Studios
Red Chillies
Emmay
DVV
RSVP
Balaji
Abundantia Entertainment
Pooja Entertainment
Clean Slate Filmz
Colour Yellow
Salman Khan Films
Guy In The Sky Pictures
JA Entertainment
Cine1 Studios
PNC
VB Films
Luv Films
UV Creations
Vibri
Sony Music
Collective
Graphic India
Sanjay S Dutt Productions
One Life Studios
Trigger Happy
Rising Sun Films
Action Hero Films
Million Studio

Solutions

Ormax Cinematix

Daily campaign tracking and first-day box office (FBO) forecasting tool for theatrical releases in nine languages - Hindi, Hollywood, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi & Punjabi - with proven 85%+ accuracy.

Ormax Moviescope

Film testing & forecasting tool that enables estimation of a film's Lifetime Box Office (LBO), allowing producers to take critical decisions related to distribution and marketing, along with identifying content changes to enhance the film's BO potential.

Ormax Campaign Express

Campaign testing tool to forecast the first-day box office of a film, with a turnaround time of just four days. Using its modules for trailer, poster, teaser & song testing, producers can use the tool to identify assets that can maximise BO.

Ormax First Draft

Script testing and forecasting tool to enable producers to take profitable green-lighting decisions. Ormax First Draft uses primary research and statistical modelling to predict the Lifetime Box Office (LBO) of a script for various starcast options.

Sizing The Cinema

Sizing The Cinema is India's only dedicated establishment research to estimate the size of theatrical audience in India. The report profiles the 145.7 Million strong theatre-goers' universe in India by language, geographies and demographics.

Franchise Equity Research

Analysis of consumer perceptions and Ormax's proprietary data on a released film, to recommend a strategy to maximise the revenue potential of a film franchise in the next release.

Ormax Cine Sense

Ormax Cine Sense is India's biggest audience research for the theatrical category. Available for five language markets, i.e., Hindi, Tamil, Telugu, Kannada & Malayalam. It profiles regular filmgoers, and segments them based on their movie taste.

Ormax Box Office

Weekly box office data tracking in India, which helps producers, IP holders, and investors stay updated with the latest audience trends and business performance. Data on gross box office and footfalls is available across 10 languages, 2015 onwards.

Ormax Heartbeats

Ormax Heartbeats (OHB) is our weekly popularity track for Hindi songs. It is India's only music charts report based on audience research. Since 2010, producers & music labels have used OHB to gauge audience response to new song launches.

Ormax Stars India Loves

Ormax Stars India Loves tracks popularity of male & female film stars in nine languages in India. Popularity share of stars, and its monthly movement, helps subscribers understand how big a star's fan base is, and who the star's core TG is.

Music Testing

Testing audio or video songs using our proprietary methodology allows producers & music labels to design their music strategy, both in terms of choice of songs as well as their sequence in the campaign of a film.

O Womaniya!

An annual report, in collaboration with Film Companion, on gender representation in India cinema. The first edition of the report was released on Women's Day in 2021. The report aims to create awareness about gender disparity in our films.

Let's Connect

Theatrical Insights

Embracing the dark: Untapped potential of horror in Hindi cinema

Embracing the dark: Untapped potential of horror in Hindi cinema

Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema

The India Box Office Report: January 2024

The India Box Office Report: January 2024

January 2024 was a respectable month at the India Box Office, with total collections of ₹940 Cr, as three films, i.e., Fighter, Hanu-Man, and Guntur Kaaram, crossed the ₹100 Cr-mark individually

Chennai Express: A decade of ageing well

Chennai Express: A decade of ageing well

Rohit Shetty's 2013 SRK-Deepika starrer Chennai Express ranks no. 2 on the list of the top current or potential Bollywood franchises. An analysis on why the film has aged so well

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