Pride or Prejudice?

On the occasion of Pride Month 2024, this analysis examines the extent and nature of LGBTQIA+ representation in top-rated streaming content in India over the last six years

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Breaking barriers: Hindi GEC women are no longer housewives!

A staggering 80% popularity share of Hindi GEC female characters is now held by working women, up from less than 20% till 2020. Here's an analysis of this radical and progressive shift

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Level playing field?

As per The Ormax Sports Audience Report: 2024, female sportspersons hold only 4% popularity share among sports audience in India. Is this extreme skew India-specific, or is the nature of sport itself?

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O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

The third edition of the O Womaniya! report by Ormax Media & Film Companion, presented by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

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Transgender content: First among equals on acceptance

The success of Taali reiterates that transgender content has a significantly wider appeal in the Indian market than LGBTQIA+ content in general

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ROI: Return on (gender) inclusivity

An analysis of the top 150 Hindi theatrical films released between 2017 & 2022 questions the popular notion that female-led films are unviable at the box office

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Gazing at stardom... and its gendered ways

The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the 'male gaze'

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O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

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Quantifying gender disparity in Indian cinema

The first edition of the O Womaniya! report by Film Companion & Ormax Media reveals glaring statistics on gender disparity in Indian films

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Women at work: Hindi cinema’s progressive shift

An analysis reveals how female lead characters in Hindi cinema have evolved from broad-stroke homemakers and love interests to those with more professional heft

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