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O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

The third edition of the O Womaniya! report by Ormax Media & Film Companion, presented by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry
Published on October 27, 2023   •   3 mins read
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By Our Insights Desk

Summary
  • The report analyses 156 theatrical and streaming properties released in 2022, on various on-screen and off-screen aspects related to representation of women
  • Female representation is low across parameters, especially for theatrical content. Streaming performs better, but only in relative terms
  • The report also looks at the representation of women in the top 25 Indian media & entertainment companies, where too, the representation is very low at just 13%
  • Compared to the previous year, there has been only notional positive movement across parameters, indicating very slow pace of change
  • You can read and download the full report using the links given in this article

The third edition of the O Womaniya! report, which looks at gender representation in Indian entertainment, is now out. The report, created by Ormax Media & Film Companion, and presented by Prime Video India, and supported by several major entertainment brands and industry bodies, is our effort to start a conversation towards bringing parity in female representation in the Indian film & OTT industries, both on and off-screen.

Visit the O Womaniya! 2023 website to read the full report.

Download a PDF version of the report here.

Watch the O Womaniya! 2023 Roundtable below:

For feedback and inquiries, you can mail us at [email protected].

Industry Reports Indian Cinema OTT Women
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