Loading…
Ormax Media Pvt. Ltd.

Quantifying gender disparity in Indian cinema

Quantifying gender disparity in Indian cinema

Quantifying gender disparity in Indian cinema

The first edition of the O Womaniya! report by Film Companion & Ormax Media reveals glaring statistics on gender disparity in Indian films
Published on March 10, 2021   •   3 mins read
Share this Insight

By Our Insights Desk

Summary
  • Only 8% of key HOD positions in the top 129 films in 2019-20 were held by women
  • 59% of these films failed the Bechdel Test, i.e., they did not have even one scene where two female characters are having a conversation that's not about men/ a man
  • Male characters 'outspeak' female characters by more than four times in film trailers
  • The South film industries are particularly poor on representation, with only 1% HOD positions in South films being held by women
  • Streaming films performs better on gender parity than theatrical, though only marginally

Sometimes, you need hard numbers to let the truth sink in. While gender disparity in various aspects of the Indian film industry is not a new topic, and one knows it has existed for many years, there has been very little documentation of the extent of this disparity. To bring objectivity to conversations around this topic, Film Companion and Ormax Media decided to collaborate on a report titled O Womaniya!

O Womaniya! will be an annual report that will use research to put facts, related to the representation of women in Indian films, on the table. In the first edition, released on International Women's Day (March 8) in 2021, a total of 129 theatrical and streaming films released in 2019 & 2020, across five languages (Hindi, Tamil, Telugu, Malayalam & Kannada), were analysed on three dimensions: Talent, Content & Marketing.

On the talent dimension, gender representation in five key HOD positions was considered, namely Direction, Writing, Cinematography, Editing & Production Design. For the content dimension, the Internationally-accepted (though sometimes criticzed) Bechdel Test was run on the 129 films. For marketing, the proportion of female and male speaking time duration in the trailers of these films was analysed.

You can browse through the report findings here, or download the report (PDF) here.

The video below features a roundtable discussion on the report, where leading women from the Indian film industry speak to Film Companion's Founder & Editor Anupama Chopra:

The findings don't paint a rosy picture. But what can be measured, can be fixed. At least with time. We hope that this report is circulated widely and sparks off more objective conversations on this topic within the Indian film industry.

If you have suggestions on additional parameters we can consider for the second edition of the report, please visit the Contact section of this website and share your views using the form on that page. Your suggestions will help us make this report richer and more useful.

Indian Cinema Industry Reports Gender
Share this Insight

Related Insights

The India Box Office Report: October 2024

The India Box Office Report: October 2024

Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr

Case Study: Effective introduction of a new genre

Case Study: Effective introduction of a new genre

An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran's marketing campaign helped the film open very well, by effectively introducing a new genre to audiences

Ormax Cinematix's FBO: Accuracy update (October 2024)

Ormax Cinematix's FBO: Accuracy update (October 2024)

Our new monthly blog will summarise Ormax Cinematix's box office forecasts (FBO) for all major releases of the month and their actual box-office openings

Subscribe to stay updated with our latest insights Ormax Media Pvt. Ltd.

Subscribe to stay updated with our latest insights

Ormax Media Pvt. Ltd. Privacy Policy

We use cookies to improve your experience on this site. To find out more, read our Privacy Policy