O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

Published on August 09, 2022 • 2 mins read

Share this Insight

By Our Insights Desk

Summary

The report analyses 150 theatrical and streaming properties released in 2021, on various on-screen and off-screen aspects related to representation of women
Female representation is low across parameters, especially for theatrical content. Streaming performs better, but only in relative terms
The report also looks at the representation of women in the top 25 Indian media & entertainment companies
You can read the full report using the link in this article

The second edition of the O Womaniya! report, which looks at gender representation in Indian entertainment, is now out. The report, created by Ormax Media & Film Companion, and supported by Prime Video India, as well as several other entertainment brands and industry bodies, is our effort to start a conversation towards bringing parity in female representation in the Indian film & OTT industries, both on and off-screen.

Visit the O Womaniya! 2022 website to read the full report.

Watch the O Womaniya! 2022 Roundtable below:

Industry Reports Indian Cinema OTT Gender

Share this Insight

Related Insights

From CTV to Micro Dramas: India's fascinating OTT spectrum

The simultaneous rise of Connected TV and Micro Drama audiences in India over the last year highlights how the Indian OTT market is expanding at both the premium and the mass ends simultaneously

READ ›

Product update: Content testing for the horror genre

Based on our accumulated audience insights, we are introducing genre-specific drivers for horror films and series in our content testing tools, Ormax Moviescope and Ormax Stream Test

READ ›

Streaming has a new bias: The male lead

An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over

READ ›

Insights