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Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player

Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player

Did brand Realme benefit from its sponsorship of Hip Hop India 2 on Amazon MX Player? Read this Ormax Mpact case study to find out

Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact

Ormax Mpact case study: Bandhan Mutual Fund on India Today TV

Ormax Mpact case study: Bandhan Mutual Fund on India Today TV

This case study, based on the integration executed by Bandhan Mutual Fund on English news channel India Today, showcases our Brand Lift measurement tool Ormax Mpact

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Product launch: Ormax Sports Track

Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

Ormax Cinematix's FBO: Accuracy update (July 2025)

Ormax Cinematix's FBO: Accuracy update (July 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major July 2025 releases vis-à-vis their actual box-office openings

No man's land: The identity crisis of direct-to-OTT films

No man's land: The identity crisis of direct-to-OTT films

This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI

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