Ormax Media: Insights

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Insights

OTT Indian Cinema Industry Reports Streaming South Cinema Marketing Bollywood Hindi GEC Box Office Characters

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Anatomy of the anthology: An audience perspective

October 18, 2021

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Back to the theatres... and a potential audience of 146 million!

October 07, 2021

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Never let bad tech come in the way of a good story

September 15, 2021

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By paid membership only?

September 01, 2021

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Celebrity endorsements: The right choice

August 18, 2021

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The politics of news

August 10, 2021

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Programmatic advertising: The future of OOH in India

July 12, 2021

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Direct-to-OTT: The alternative ‘box office’ economics

July 09, 2021

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Reel & real: The Southern mix

July 07, 2021

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Taarak Mehta Ka Ooltah Chashmah: Turning crisis into opportunity

June 15, 2021

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Too long a tail: The snag in India’s OTT growth story?

May 27, 2021

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Ormax PM & CM Approval Ratings: An explainer

May 14, 2021

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Fact or fake: A reality check on Indian news

May 05, 2021

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Collectively speaking: The secret formula behind Hindi GEC hits

April 15, 2021

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A not-so-remote possibility

March 30, 2021

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Malayalam cinema: Not the usual South Side Story

March 23, 2021

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Quantifying gender disparity in Indian cinema

March 10, 2021

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Worth of the words

March 08, 2021

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In digital we trust: Urban Indian kids

March 06, 2021

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How 'bright' is Hindi cinema's future?

February 26, 2021

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