The great Indian box office divide

The growing chasm between big-ticket, event films driven by scale, franchise or spectacle, and smaller, story-led films, is the new normal at the Indian box office

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Supply trends: Indian streaming originals in 2024

2024 saw an 18% drop in the number of streaming originals launched across major OTT platforms in India. This year-end analysis looks at language, platform, and format trends

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Streaming originals in India: The 2024 story

Which web-series & OTT films were the most-watched in India in 2024? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers

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The Ormax Box Office 2024 Report

Despite 13% decline in Hindi box office, the total annual gross box office in the India market stood at ₹11,833 Cr, making 2024 the second-best year of all time, 3% behind 2023

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Emerging OTT trend: From isolation to inclusion

Data from The Ormax SVOD Audience Report: 2024 suggests that there's a gradual but definitive shift from solo viewing to co-viewing of streaming content among pay audiences in India

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OWomaniya! 2024: Quantifying gender diversity in Indian entertainment

The fourth edition of the OWomaniya! report by Ormax Media & Film Companion Studios, presented by Amazon Prime, reveals glaring statistics on gender disparity in the Indian entertainment industry

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The India Box Office Report: November 2024

November 2024 was a steady month at the India Box Office with ₹914 Cr in gross collections, driven largely by the Hindi Diwali releases, Bhool Bhulaiyaa 3 & Singham Again

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The India Box Office Report: October 2024

Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr

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The India Box Office Report: September 2024

September 2024 marked a good month at the India Box Office with ₹1,066 Cr in gross collections, driven largely by Devara Part - 1 and The Greatest Of All Time

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Cinema Day: The ticket trick?

Capping ticket prices at ₹99 on Cinema Day has resulted in a three to four fold increase in footfalls. But can such occasions create a sustained habit for cinema viewing?

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The India Box Office Report: August 2024

Stree 2’s exceptional performance makes August the best month at the Indian box office in 2024. The film is projected to overtake Jawan as the highest-grossing Hindi language film of all time

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A rise in AVOD audience fuels India’s OTT growth

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 547.3 Million users, i.e., 13.8% growth vis-a-vis 2023

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The India Box Office Report: July 2024

July 2024 was a modest grosser for the Indian film industry, with collections of only ₹593 Cr. Only four films released in the month managed to gross more than ₹50 Cr

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Certificate Program in Indian Media Business

Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment

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Stream Time: The best of 2024 so far

Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2024

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The India Box Office Report: Jan-Jun 2024

The first half of 2024 closes at just above the ₹5,000 Cr gross mark at the India box office, with Kalki 2898 AD leading the way as the top film of the year by a wide margin

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Threat from the South: Bollywood's story problem

A section of The Bollywood Image Report 2024 captures audience perceptions regarding Hindi vs. South films, identifying a key challenge Bollywood faces in post-pandemic times

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The Bollywood Accompaniment Report 2024

A new report on the accompaniment behavior of Hindi theatrical audience gives an insight into theatrical viewing patterns in the post-pandemic era

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The India Box Office Report: May 2024

May 2024 was a moderate month at the India box office, with gross collections of ₹708 Cr. Malayalam films managed to surpass the collections of Hindi films for the second consecutive month

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Is cinema-going a 'habit' in India?

While box office data is plentiful, there is limited understanding of cinema-going as an activity in India. This analysis, using data from Sizing The Cinema: 2024, dives deeper into this aspect

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