Cine Sense: Five types of Hindi film-goers in India

The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste

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English content in India: No longer niche

Our new whitepaper, in partnership with Sony Pictures Television, reveals that English content audience base on paid OTT platforms in India has grown by a staggering 124% since 2020

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The India Box Office Report: February 2023

With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January

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Sizing the cinema: How big is India's theatre-going population?

The 2023 edition of our report Sizing The Cinema estimates the change in India's theatrical universe vis-a-vis pre-pandemic times

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The India Box Office Report: January 2023

The success of Pathaan, along with four big Pongal weekend releases, ensured that 2023 has started on a strong note at the box office

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10K Crore: Return of the box office

With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office

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The India Box Office Report: November 2022

Drishyam 2 salvages a month that saw several films across languages underperform at the box office

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India's OTT universe: The growth story

The 2022 edition of The Ormax OTT Audience (Sizing) Report pegs India's digital video universe at 423.8 Million, i.e., a growth of 20% over the previous year

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The India Box Office Report: October 2022

Kantara's extended run ensured that October 2022 was a respectable month at box office in India

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The India Box Office Report: September 2022

Ponniyin Selvan - PS I and Brahmāstra make September the third-best month of 2022 at the Indian box office

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The India Box Office Report: August 2022

Films from Telugu and Tamil languages dominate the Indian box office in August 2022, which saw the reversal of a declining month-on-month trend

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The India Box Office Report: July 2022

Amid a declining trend, Thor: Love And Thunder and Vikrant Rona bring some respectability to July 2022 box office in India

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O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

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The India Box Office Report: June 2022

Vikram grosses ₹ 285 Cr, keeping 2022 in race to be the biggest-ever box office year till date. Read more in our new monthly feature

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Segmenting Indian AVOD audience

The Ormax OTT Audience Profiling Report 2022 classifies the 99.7 Mn (urban adult) AVOD universe in India into five segments

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Segmenting Indian SVOD audience

The Ormax OTT Audience Profiling Report 2022 classifies the 66.1 Mn (urban adult) SVOD universe in India into five segments

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India is back... at the theatres

A new report by GroupM and Ormax Media illustrates the record-breaking resurgence of theatrical business in the first four months of 2022

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Dubbed & delivered

The Ormax OTT Audience Profiling Report 2022 reveals how dubbing has unlocked huge content potential in the Indian entertainment market

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We, the sports fans of India

India's biggest consumer research on the sports category is now out. Read the highlights here

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Braving the Box Office blues

The Ormax Box Office Report 2020-21 summarises the story of the Indian box office in the two tough, pandemic-affected years

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