The India Box Office Report: November 2024
November 2024 was a steady month at the India Box Office with ₹914 Cr in gross collections, driven largely by the Hindi Diwali releases, Bhool Bhulaiyaa 3 & Singham Again
Ormax Cinematix's FBO: Accuracy update (November 2024)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2024 releases vis-à-vis their actual box-office openings
The India Box Office Report: October 2024
Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr
Case Study: Effective introduction of a new genre
An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran's marketing campaign helped the film open very well, by effectively introducing a new genre to audiences
Ormax Cinematix's FBO: Accuracy update (October 2024)
Our new monthly blog will summarise Ormax Cinematix's box office forecasts (FBO) for all major releases of the month and their actual box-office openings
Breaking the blockbuster mould
The success of Stree 2 challenges the assumption that post-pandemic Bollywood blockbusters must be high on action, scale, and machismo
Diwali franchise face-off: The audience split
Audience data suggests there's little to choose between the two big releases this Diwali, Bhool Bhulaiyaa 3 & Singham Again. Distribution will play a key role in determining how big they open
The India Box Office Report: September 2024
September 2024 marked a good month at the India Box Office with ₹1,066 Cr in gross collections, driven largely by Devara Part - 1 and The Greatest Of All Time
Capping ticket prices at ₹99 on Cinema Day has resulted in a three to four fold increase in footfalls. But can such occasions create a sustained habit for cinema viewing?
The India Box Office Report: August 2024
Stree 2’s exceptional performance makes August the best month at the Indian box office in 2024. The film is projected to overtake Jawan as the highest-grossing Hindi language film of all time
The India Box Office Report: July 2024
July 2024 was a modest grosser for the Indian film industry, with collections of only ₹593 Cr. Only four films released in the month managed to gross more than ₹50 Cr
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A dream year: The meteoric rise of Malayalam cinema
In just the first six months of 2024, Malayalam cinema has managed to surpass its total collections for the entire year of 2023. The authors explore various reasons for this dramatic growth
The India Box Office Report: Jan-Jun 2024
The first half of 2024 closes at just above the ₹5,000 Cr gross mark at the India box office, with Kalki 2898 AD leading the way as the top film of the year by a wide margin
Case study: The impact of organic film marketing
The strong box office opening of the Hindi version of Kalki 2898 AD can be attributed to organic audience pull even before its trailer was released, this analysis based on Ormax Cinematix reveals
Decoding Baipan Bhari Deva's success
On the first anniversary of the blockbuster Marathi film, Baipan Bhari Deva, the authors explore key factors that drove its box office success
The India Box Office Report: May 2024
May 2024 was a moderate month at the India box office, with gross collections of ₹708 Cr. Malayalam films managed to surpass the collections of Hindi films for the second consecutive month
The India Box Office Report: April 2024
April 2024 was a sub-par month at the India box office, grossing less than ₹500 Cr. However, for the first time in Indian cinema's history, Malayalam emerged as the top-grossing language of the month
The India Box Office Report: March 2024
March was a good month for the Indian film industry, with collections of ₹971 Cr. Malayalam cinema continues its strong run, with Aadujeevitham - The Goat Life joining the list of successful films
The India Box Office Report: February 2024
February 2024 was a modest grosser for the Indian film industry, with collections of only ₹625 Cr. However, Malayalam cinema, led by Manjummel Boys, had its best-ever month at the box office
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