OCX Xtra: More power to a film's campaign

Our product extension Ormax Cinematix (OCX) Xtra is designed to empower film campaigns with data-led strategy, leading them towards better campaign planning & management

READ ›

The India Box Office Report: August 2023

Strong box office results for Gadar 2, Jailer, and OMG 2 make August 2023 the best month this year so far at the Indian box office

READ ›

Pan India films: An optimistic gamble

The number of South Indian films releasing in Hindi has quadrupled since the pandemic. But there seems little method to the mad rush to release 'Pan India' films. A closer look

READ ›

The India Box Office Report: July 2023

Rocky Aur Rani Kii Prem Kahaani, Oppenheimer, and Mission Impossible: Dead Reckoning - Part One result in July 2023 being the third-highest grossing month of the year at the India box office

READ ›

Nolan in India: A quantum leap

Understanding factors behind the significant growth in director Christopher Nolan's equity in the Indian market in recent years, leading up to Oppenheimer’s box office success in the country

READ ›

Tara Singh: The legend lives on

22 years after Gadar: Ek Prem Katha became a blockbuster, the sequel has opened to record collections, despite the lead star no longer being a saleable proposition

READ ›

The India Box Office Report: Jan-Jun 2023

The first half of 2023 closes at just below the ₹5,000 Cr gross mark at the India box office, with Pathaan leading the way as the top film of the year so far

READ ›

ROI: Return on (gender) inclusivity

An analysis of the top 150 Hindi theatrical films released between 2017 & 2022 questions the popular notion that female-led films are unviable at the box office

READ ›

FBO (First-Day Box Office forecast): An explainer

In this explainer, we answer 12 frequently-asked questions related to the Ormax Cinematix parameter FBO (First-Day Box Office), a forecast of box office opening of new films across nine languages

READ ›

The India Box Office Report: May 2023

The success of The Kerala Story, Fast X and 2018 has led to May 2023 being the second-best month at the Indian box office this year

READ ›

At the box office, size matters!

The pandemic has widened the chasm between big-ticket films driven by spectacle, action & franchise, and smaller, story-driven films

READ ›

The India Box Office Report: April 2023

Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office

READ ›

The India Box Office Report: March 2023

March 2023 saw below par box office collections, with only one ₹100 Cr film, Tu Jhoothi Main Makkaar. The first quarter of 2023 ended on an average note, with Pathaan being the saviour

READ ›

The India Box Office Report: February 2023

With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January

READ ›

Getting younger

Ormax Media's report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here's why

READ ›

A South-skewed spectacle

The prominent South skew in the box office of Avatar: The Way Of Water in India is an outcome of the difference in taste, exposure, and evolution of theatre-goers in South and non-South markets

READ ›

Sizing the cinema: How big is India's theatre-going population?

The 2023 edition of our report Sizing The Cinema estimates the change in India's theatrical universe vis-a-vis pre-pandemic times

READ ›

The India Box Office Report: January 2023

The success of Pathaan, along with four big Pongal weekend releases, ensured that 2023 has started on a strong note at the box office

READ ›

Expensive movie tickets: A price to pay?

What is that “high” level of ticket price that becomes a barrier for a significant section of audience? We conducted an extensive research to find out.

READ ›

10K Crore: Return of the box office

With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office

READ ›