At the box office, size matters!
The pandemic has widened the chasm between big-ticket films driven by spectacle, action & franchise, and smaller, story-driven films
The India Box Office Report: April 2023
Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office
The India Box Office Report: March 2023
March 2023 saw below par box office collections, with only one ₹100 Cr film, Tu Jhoothi Main Makkaar. The first quarter of 2023 ended on an average note, with Pathaan being the saviour
The India Box Office Report: February 2023
With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January
Ormax Media's report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here's why
The prominent South skew in the box office of Avatar: The Way Of Water in India is an outcome of the difference in taste, exposure, and evolution of theatre-goers in South and non-South markets
Sizing the cinema: How big is India's theatre-going population?
The 2023 edition of our report Sizing The Cinema estimates the change in India's theatrical universe vis-a-vis pre-pandemic times
The India Box Office Report: January 2023
The success of Pathaan, along with four big Pongal weekend releases, ensured that 2023 has started on a strong note at the box office
Expensive movie tickets: A price to pay?
What is that “high” level of ticket price that becomes a barrier for a significant section of audience? We conducted an extensive research to find out.
10K Crore: Return of the box office
With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office
The India Box Office Report: November 2022
Drishyam 2 salvages a month that saw several films across languages underperform at the box office
The India Box Office Report: October 2022
Kantara's extended run ensured that October 2022 was a respectable month at box office in India
The India Box Office Report: September 2022
Ponniyin Selvan - PS I and Brahmāstra make September the third-best month of 2022 at the Indian box office
Hindi cinema's moment of reckoning
What will it take for Hindi film industry to get back on its feet in the post-pandemic era?
The India Box Office Report: August 2022
Films from Telugu and Tamil languages dominate the Indian box office in August 2022, which saw the reversal of a declining month-on-month trend
The India Box Office Report: July 2022
Amid a declining trend, Thor: Love And Thunder and Vikrant Rona bring some respectability to July 2022 box office in India
The India Box Office Report: June 2022
Vikram grosses ₹ 285 Cr, keeping 2022 in race to be the biggest-ever box office year till date. Read more in our new monthly feature
India is back... at the theatres
A new report by GroupM and Ormax Media illustrates the record-breaking resurgence of theatrical business in the first four months of 2022
The original 'Pan India' filmmaker
Five elements in SS Rajamouli films that make them find universal audience, breaking cultural and language barriers
The curious case of The Kashmir Files
Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance
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