The India Box Office Report: January 2024
January 2024 was a respectable month at the India Box Office, with total collections of ₹940 Cr, as three films, i.e., Fighter, Hanu-Man, and Guntur Kaaram, crossed the ₹100 Cr-mark individually
At the box office, size matters... more than ever before!
An analysis of the Indian box office reveals that the chasm between big-ticket films driven by scale, franchise, or spectacle, and smaller, story-driven films, is here to stay in the post-pandemic era
Indian cinema's cultural crossover
That the top 2 films at the Indian box office in 2023 (Jawan & Animal) are Hindi language films made by directors from South is not a coincidence, but a potential trend-in-the-making
12K Crore: A new record at the India box office
With gross box office of ₹12,226 Crore, 2023 emerged as the best-year ever at the India box office, surpassing the previous record of ₹10,948 Crore in 2019
Apparently a lot, judging by how one-word titles naming or describing the male protagonist ruled the Indian box office in 2023
The India Box Office Report: November 2023
November 2023 was a modest month at the Indian box office, with films that released this month grossing ₹628 Cr, 53% of which came from a single film, Tiger 3
Case study: Box office impact of an effective trailer
The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening
The India Box Office Report: October 2023
October 2023 was a moderate month at the Indian box office, with films released in the month grossing ₹812 Cr, of which almost 50% came from just one film, Leo
The India Box Office Report: September 2023
Jawan is now the highest-grossing film of the year, surpassing Pathaan and Gadar 2, resulting in yet another strong month at the Indian box office
Kannada film industry: Searching for its roots
Kannada film industry's contribution to India box office has nosedived from an all-time high of 8% in 2022, to a paltry 2% in 2023. An analysis on what plagues the industry
OCX Xtra: More power to a film's campaign
Our product extension Ormax Cinematix (OCX) Xtra is designed to empower film campaigns with data-led strategy, leading them towards better campaign planning & management
The India Box Office Report: August 2023
Strong box office results for Gadar 2, Jailer, and OMG 2 make August 2023 the best month this year so far at the Indian box office
Pan India films: An optimistic gamble
The number of South Indian films releasing in Hindi has quadrupled since the pandemic. But there seems little method to the mad rush to release 'Pan India' films. A closer look
The India Box Office Report: July 2023
Rocky Aur Rani Kii Prem Kahaani, Oppenheimer, and Mission Impossible: Dead Reckoning - Part One result in July 2023 being the third-highest grossing month of the year at the India box office
Nolan in India: A quantum leap
Understanding factors behind the significant growth in director Christopher Nolan's equity in the Indian market in recent years, leading up to Oppenheimer’s box office success in the country
Tara Singh: The legend lives on
22 years after Gadar: Ek Prem Katha became a blockbuster, the sequel has opened to record collections, despite the lead star no longer being a saleable proposition
The India Box Office Report: Jan-Jun 2023
The first half of 2023 closes at just below the ₹5,000 Cr gross mark at the India box office, with Pathaan leading the way as the top film of the year so far
ROI: Return on (gender) inclusivity
An analysis of the top 150 Hindi theatrical films released between 2017 & 2022 questions the popular notion that female-led films are unviable at the box office
FBO (First-Day Box Office forecast): An explainer
In this explainer, we answer 12 frequently-asked questions related to the Ormax Cinematix parameter FBO (First-Day Box Office), a forecast of box office opening of new films across nine languages
The India Box Office Report: May 2023
The success of The Kerala Story, Fast X and 2018 has led to May 2023 being the second-best month at the Indian box office this year
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