Satyen launched, and heads the Out-of-Home measurement and analytics business, Ormax OHM. He is responsible for business development, solution architecture, client management, partner association and revenue for this business. He has been instrumental in establishing partnerships and alliances that help Ormax OHM become a holistic platform, a first of its kind in India.

Satyen is a Chemistry Graduate, further holding a Diploma in Computer Programming and Business Management with Marketing. Prior to joining Ormax Media, he was the head of research at Tata Play. His keen interest in technology keeps him engaged, apart from indulging in playful mischief with his daughter.