Tarukh is a part of the Audience Tracking team at Ormax Media. He manages the functioning of Ormax Media's flagship film tracking and forecasting tool Ormax Cinematix, along with other tracks such as Ormax Star India Loves.

Tarukh joined Ormax Media in 2021, subsequently taking a brief hiatus to delve into self discovery, and embark on a spiritual journey. Integrating his passion for movies with his love for food. He rejoined Ormax Media in January 2024.

He is an engineering graduate with an MBA in Marketing from Xavier’s Institute of Management and Research, Mumbai. Tarukh is an ardent dog lover, and loves spending time volunteering at animal shelters.