In his second stint at Ormax Media, Vikas is a Group Head in the Audience Tracking team at Ormax Media. He is responsible for managing several industry tools such as Ormax Cinematix, Ormax Heartbeats and Ormax Stars India Loves, among others.

Vikas holds a bachelor’s degree in Physics & Computer Applications from Mumbai University, and a master’s degree in Marketing Management from MET, Mumbai. Vikas has also worked in the FMCG and BFSI industry to create brand and marketing strategies for some of the biggest global brands.

He is an avid reader, takes keen interest in human psychology, enjoys cycling and is passionate about cinema.