Loading…
Ormax Media Pvt. Ltd.

Influencers India Loves

Influencers India Loves

Influencers India Loves

Our new monthly tracking product Ormax Influencers India Loves is the only consumer-generated measure of the popularity of social media influencers in India
Published on June 13, 2023   •   3 mins read
Share this Insight

By Our Insights Desk

Summary
  • While influencers continue to become more important with time, metrics to measure their popularity have not evolved at the same pace
  • Our new monthly tracking product Ormax Influencers India Loves (OIIL) reports influencer popularity based on actual audience response, using primary research across urban India
  • Bhuvan Bam emerges as the most popular social media influencer in India in the month of May 2023. He's followed by CarryMinati and Ashish Chanchlani at no. 2 and 3, respectively

According to a report by Redseer, the influencer economy in India is expected to grow at a staggering CAGR of 25% over the next five years. While influencers continue to become more important with time, metrics to measure their popularity have not evolved at the same pace. As a result, basic social media metrics like follower count and engagement are used to gauge the popularity of influencers.

Launched in May 2023, our new monthly tracking product Ormax Influencers India Loves (OIIL) reports influencer popularity based on actual audience response, making it the only consumer-generated measure of the popularity of social media influencers in India. OIIL is the fifth in the line of our popularity tracking products, after Ormax Characters India Loves (GECs), Ormax Stars India Loves (theatrical), Ormax Heartbeats (Hindi songs) and Ormax Sports Stars. All our popularity tracking products use primary research to measure popularity at the point where it matters the most: the consumer!

OIIL covers a monthly sample size of 1,000+ across urban India (15+ yrs.). Each participant is asked to name their top social media platforms (upto 3, including YouTube), and their two favorite influencers for each of these platforms. Hence, each participant in the research names upto six influencers. Company and brand names (e.g., SET India, Netflix, Aaj Tak, etc.) are not considered as valid responses.

Here is a list of the top 10 social media influencers in India for May 2023.

OIIL-Top10Influencers-May2023.jpg

Subscribers to OIIL get access to popularity shares of upto 50 influencers every month, including differences by gender, age groups and markets, which can help them identify the core TG of the influencer. Month-on-month movement in influencers’ popularity helps track their growing/ declining influence. Influencer popularity data from Ormax Influencers India Loves can be layered with personality profiling & brand fit, available through Ormax Celeble.

With Ormax Influencers India Loves, we want to bring objectivity and rigor to the process of selection of the right influencers for brands.

For subscription details, you can mail us at [email protected]

Ormax Influencers India Loves Celebrities Social Media Ormax Products
Share this Insight

Related Insights

We, the sports fans of India

We, the sports fans of India

India's biggest consumer research on the sports category is now out. Read the highlights here

Celebrity endorsements: The right choice

Celebrity endorsements: The right choice

New tool Ormax Celeble helps brands select a celebrity endorser who fits their desired personality the best

Programmatic advertising: The future of OOH in India

Programmatic advertising: The future of OOH in India

The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement

Subscribe to stay updated with our latest insights Ormax Media Pvt. Ltd.

Subscribe to stay updated with our latest insights

Ormax Media Pvt. Ltd. Privacy Policy

We use cookies to improve your experience on this site. To find out more, read our Privacy Policy