By Our Insights Desk
We recently released The Ormax OTT Audience Profiling Report 2022, which profiles the 66.1 Million SVOD and 99.7 Million AVOD adult (15+) audience in Urban India. A section of the report, titled Audience Segmentation, uses cluster analysis on 128 parameters to classify India's SVOD audience into five segments, based on their viewing behaviour and content taste.
The definition of these five segments, and their relative size (% of adult urban SVOD audience in India) can be seen in the chart below.
The Twitter thread below has more information on these segments, including their pen potraits.
The Ormax OTT Audience Report 2022 classifies urban India's 66.1 Mn SVOD universe (15+ yrs.) into five segments: New To OTT (NTO), Hindi-Streaming Mods (HSM), Special South Squad (S3), Addicted To Streaming (ATS) and What A Wonderful World! (WWW)#Thread 1/7 pic.twitter.com/r5xTWKJ2P0— Ormax Media (@OrmaxMedia) June 15, 2022
To download the pen potraits of the five SVOD segments in PDF format, click here, or watch in the video format here:
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Segmenting Indian AVOD audience
The Ormax OTT Audience Profiling Report 2022 classifies the 99.7 Mn (urban adult) AVOD universe in India into five segments
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