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Stream Time: The best of 2023 so far

Stream Time: The best of 2023 so far

Stream Time: The best of 2023 so far

Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2023
Published on July 20, 2023   •   3 mins read
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By Our Insights Desk

Summary
  • Our new report titled ‘Streaming Originals in India: Mid-year Review’ looks at the best Hindi language and International series & OTT films in India, in the first half of 2023
  • The report looks at the top original series and direct-to-OTT films based on three parameters: Viewership, Marketing Buzz & Content Strength
  • The report is a part of our ongoing endeavour to build public-domain data on the performance of the streaming category in India
  • Scroll down to read more, and to download the report

In the absence of any central measurement, it’s difficult to gauge which shows or films delivered audience on streaming, and which ones fell short. AVOD platforms put our numbers for their marquee properties, but the metrics vary by platform, and there's no standardisation of messaging. From views to audience to watch time to viewing sessions, there are many numbers floating around, but little clarity. SVOD platforms do not reveal viewership data to begin with, except the highlights we get every week that we get on the Netflix Top 10 site.

Since 2018-19, Ormax Media has been extensively working to build industry data in the fast-growing streaming category in India. Through our various products and tracks, we now have sufficient data points to monitor the evolution of the streaming category, especially since the onset of the pandemic in 2020. Our new report Streaming Originals in India: Mid-year Review (Jan-Jun 2023) in an outcome of this initiative.

The report looks at the top original shows and films released in the first six months of 2023, in Hindi & International languages, on three parameters: Viewership, Marketing Buzz & Content Strength. The report focuses only on original content, and does not cover other ‘non-original’ content on streaming, such as theatrical films, catch-up television, sports, etc.

You can download the report here.

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