Loading…
Ormax Media Pvt. Ltd.

Streaming originals in India: The 2022 story

Streaming originals in India: The 2022 story

Streaming originals in India: The 2022 story

Which Hindi & International web-series & OTT films were the most-watched in India in 2022? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.
Published on January 11, 2023   •   2 mins read
Share this Insight

By Our Insights Desk

Summary
  • Our new report titled 'Streaming Originals in India: The 2022 Story' looks at the best Hindi language and International series & OTT films in India, in 2022
  • The report lists the best original series and direct-to-OTT films based on viewership estimates, marketing buzz and content strength
  • This report is a part of our ongoing endeavour to build public-domain data on the performance of the streaming category in India
  • Scroll down to read more, and to download the report

In the absence of any central measurement, it’s very difficult to gauge which shows or films delivered audience on streaming, and which ones fell short. Since 2018-19, Ormax Media has been extensively working to build industry data in this fast-growing category in India. Through our various products and tracks, we now have sufficient data points to monitor the evolution of the streaming category, especially since the onset of the pandemic in 2020.

Our year-end report, titled Streaming Originals in India: The 2022 Story, lists at the top original shows and direct-to-OTT films released in 2022, in Hindi & International languages, on three parameters: Viewership, Marketing Buzz & Content Strength. The report focuses only on original content, and does not cover other ‘non-original’ content on streaming, such as theatrical films, catch-up television, sports, etc.

You can download the report in PDF format here.

Watch in video format below:

OTT Streaming Web-series Digital Ormax Power Rating
Share this Insight

Related Insights

Product Update: OTT (Fiction) Content Testing

Product Update: OTT (Fiction) Content Testing

To account for the expansion of OTT content consumption during the pandemic, and the evolution of audience taste & preferences, engagement drivers used in Ormax Stream Test have been updated recently

India's OTT universe: The growth story

India's OTT universe: The growth story

The 2022 edition of The Ormax OTT Audience (Sizing) Report pegs India's digital video universe at 423.8 Million, i.e., a growth of 20% over the previous year

Say No to 'Regional'

Say No to 'Regional'

In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship

Subscribe to stay updated with our latest insights Ormax Media Pvt. Ltd.

Subscribe to stay updated with our latest insights

Ormax Media Pvt. Ltd. Privacy Policy

We use cookies to improve your experience on this site. To find out more, read our Privacy Policy