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The future of OOH measurement

The future of OOH measurement

Ormax OHM has partnered with Intel India, Times OOH & Quividi to showcase world class solutions that enable advanced audience analytics and automation to deliver experiential OOH campaigns

Programmatic advertising: The future of OOH in India

Programmatic advertising: The future of OOH in India

The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement

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OWomaniya! 2024: Quantifying gender diversity in Indian entertainment

OWomaniya! 2024: Quantifying gender diversity in Indian entertainment

The fourth edition of the OWomaniya! report by Ormax Media & Film Companion Studios, presented by Amazon Prime, reveals glaring statistics on gender disparity in the Indian entertainment industry

The India Box Office Report: November 2024

The India Box Office Report: November 2024

November 2024 was a steady month at the India Box Office with ₹914 Cr in gross collections, driven largely by the Hindi Diwali releases, Bhool Bhulaiyaa 3 & Singham Again

Content Testing: Frequently Asked Questions - Part 3

Content Testing: Frequently Asked Questions - Part 3

In the third and final edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains

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