As per The Ormax Sports Audience Report: 2024, female sportspersons hold only 4% popularity share among sports audience in India. Is this extreme skew India-specific, or is the nature of sport itself?
678 million sports audiences in India... Game on!
The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India
India's biggest consumer research on the sports category is now out. Read the highlights here
Criminal Justice: Cutting through the ACT clutter
An analysis of key factors that have contributed to the success of the Criminal Justice franchise in the over-saturated ACT (Action Crime Thriller) genre
Ormax Cinematix's FBO: Accuracy update (June 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2025 releases vis-à-vis their actual box-office openings
The India Box Office Report: May 2025
May 2025 turned out to be a strong month at the India Box Office, recording ₹1,136 Cr in gross collections, driven by Raid 2 and Mission: Impossible - The Final Reckoning
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