As per The Ormax Sports Audience Report: 2024, female sportspersons hold only 4% popularity share among sports audience in India. Is this extreme skew India-specific, or is the nature of sport itself?
678 million sports audiences in India... Game on!
The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India
India's biggest consumer research on the sports category is now out. Read the highlights here
Sankranthiki Vasthunam: A genre-defying blockbuster
In the era of action blockbusters, family comedy Sankranthiki Vasthunam has emerged as the biggest Sankranthi grosser at the Telugu box office post the pandemic. A deep-dive into the film's success
The great Indian box office divide
The growing chasm between big-ticket, event films driven by scale, franchise or spectacle, and smaller, story-led films, is the new normal at the Indian box office
Streaming originals in India: The 2024 story
Which web-series & OTT films were the most-watched in India in 2024? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers
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