Case Study: Effective introduction of a new genre

An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran's marketing campaign helped the film open very well, by effectively introducing a new genre to audiences

READ ›

Product Launch: Ormax Star Image Pulse

Ormax Media forays into celebrity image consulting with the launch of Ormax Star Image Pulse. Know more about the tool here.

READ ›

Case study: The impact of organic film marketing

The strong box office opening of the Hindi version of Kalki 2898 AD can be attributed to organic audience pull even before its trailer was released, this analysis based on Ormax Cinematix reveals

READ ›

The future of OOH measurement

Ormax OHM has partnered with Intel India, Times OOH & Quividi to showcase world class solutions that enable advanced audience analytics and automation to deliver experiential OOH campaigns

READ ›

Product launch: Ormax Campaign Express

Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries

READ ›

Celebrity endorsements: The right choice

New tool Ormax Celeble helps brands select a celebrity endorser who fits their desired personality the best

READ ›

Programmatic advertising: The future of OOH in India

The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement

READ ›

In digital we trust: Urban Indian kids

Findings of Ormax Brand Trust Survey 2021 reveal that digital media brands have managed to earn the trust of urban Indian kids

READ ›

Show me the buzz: Awareness concerns for Hindi GECs

2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern

READ ›