Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
Ormax Mpact case study: Bandhan Mutual Fund on India Today TV
This case study, based on the integration executed by Bandhan Mutual Fund on English news channel India Today, showcases our Brand Lift measurement tool Ormax Mpact
Ormax Cinematix's FBO: Accuracy update (February 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major February 2025 releases vis-à-vis their actual box-office openings
Hathi Ram Chaudhary: Integrity in action
A character analysis of Hathi Ram Chaudhary (Paatal Lok) elucidates why he stands out as a unique protagonist in the crowded thriller genre on Indian streaming
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