Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
Emerging OTT trend: From isolation to inclusion
Data from The Ormax SVOD Audience Report: 2024 suggests that there's a gradual but definitive shift from solo viewing to co-viewing of streaming content among pay audiences in India
OWomaniya! 2024: Quantifying gender diversity in Indian entertainment
The fourth edition of the OWomaniya! report by Ormax Media & Film Companion Studios, presented by Amazon Prime, reveals glaring statistics on gender disparity in the Indian entertainment industry
The India Box Office Report: November 2024
November 2024 was a steady month at the India Box Office with ₹914 Cr in gross collections, driven largely by the Hindi Diwali releases, Bhool Bhulaiyaa 3 & Singham Again
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