Team

Know the leadership team at Ormax Media better. Read on!

Shailesh Kapoor

Shailesh Kapoor | Founder & Chief Executive Officer

Shailesh Kapoor pursued his MBA from IIM Kolkata, after his Electrical Engineering from IIT Delhi. Kapoor spent nine years in the media industry, in various roles in marketing, content & strategy, working for businesses like Sony Entertainment Television, Zee Cinema, indya.com, Zoom and Filmy. In 2008, Kapoor turned entrepreneur to start Ormax Media.

 

Kapoor is an avid film fan himself. He is also an active blogger, and his blog Media Musings and weekly column TV Trail enjoy a strong following in the media fraternity. When he is working, watching a film or writing, there is a good chance that you will find him exchanging views & thoughts on Twitter!

Keerat Grewal

Keerat Grewal | Partner

Keerat Grewal joined Ormax Media in 2009, after eight years of rich media experience, in print and television industries. She has been a key member of the Ormax team for more than seven years. She's also an avid Hindi GEC viewer herself, and never short of an opinion on popular fiction shows on television.

Gautam Jain

Gautam Jain | Partner

An alumnus of MICA, Gautam Jain has worked in varied functions of marketing, distribution and content creation over the last decade in the Indian film industry. At Ormax Media, he has been at the forefront of the organisation's pioneereing work in consumer research, data analytics and business forecasting for the film industry in India.
  
Jain is a passionate film fan, with a voracious appetite for cinema across genres and languages. His unparalleled understanding of film content combined with his consumer understanding makes him one of the best film commentators in the industry. Jain also loves reading and has a penchant for watches.

Khushroo Dumasia

Khushroo Dumasia | Managing Consultant

Khushroo Dumasia started his career with the company in March 2009. In Jan 2012, Ormax Media set up a state-of-the-art CATI (Computer Assisted Telephonic Interviews) center in Surat, which Dumasia runs, along with managing research operations out of Mumbai. Over eight years, he has created quality control processes that are a notch above the rest of the industry.

 

Dumasia has an avid interest in technology and gadgets. 

Anurag Bakhshi

Anurag Bakhshi | Senior Consultant

Anurag Bakhshi started his career in the consumer durables industry after his MBA from Symbiosis in 2000. A passion for the entertainment business saw his change tracks four years later, when he started his television career with Zoom. He spent eight years in the television business before joining Ormax Media in October 2012.

 

Besides being a heavy consumer of entertainment content like everyone else at Ormax Media, Bakhshi is also an avid reader and traveler.

Amit Bhatia

Amit Bhatia | Senior Consultant

An alumunus of Mudra Institute of Communications Ahmedabad, Amit Bhatia started his career in the consumer durables industry. Four years later, he joined Ormax Media, based out of Delhi.

 

Bhatia is a crazy cricket fan and seizes every opportunity to watch the game. A true Delhite, he is a foodie at heart and also enjoys watching movies. Bhatia dreams to own a restaurant some day!

Sorabh Behal

Sorabh Behal | Senior Consultant

Sorabh Behal is an alumnus of the University of Strathclyde, Scotland. After six years in market research in the FMCG category, his interest in media encouraged him to make a category shift and join Ormax Media.

 

Behal is a TV buff, a devout fan of 90s cinema and a cricket addict. He has also assisted in film direction before starting his corporate career. He loves being updated with latest trends and being atop the social media wave.

Shailesh and his team at Ormax Media have worked with us over the last several years on the content strategy for Radio City and other businesses. The mix of a deep understanding of the business of entertainment, of the ingredients that go into the making of a good creative product and of consumers, is what makes this team truly unique. We believe that Ormax Media is just not our research agency but our business partner.

Apurva Purohit - President, Jagran Group