Aakriti is a Group Head in the Audience Tracking team at Ormax Media. She manages the functioning of Ormax Media's proprietary tracking tools like Ormax Stream Track, Ormax Brand Monitor, and Ormax Characters India Loves, among others.

Before joining Ormax Media, Aakriti worked as a Strategy Consultant at Deloitte, and then an Account Manager with T-Series. Aakriti holds a bachelor’s degree in psychology from Calcutta University, and a Masters in Global Business from SP Jain School of Global Management. She enjoys listening to music and is an ardent OTT viewer who loves to binge-watch shows.