Akansha is a member of the Insights team at Ormax Media, where she works on content testing, audience tracking, and other audience research projects across films, streaming, and television categories.

Akansha holds an M.Phil. in Sociology (University of Mumbai), an M.A. in Gender Studies (Ambedkar University, Delhi), and a B.A. (Hons.) in Applied Psychology (University of Delhi). She has over five years of interdisciplinary experience, having worked as a Research Associate at NIAS (IISc Bangalore), an academic consultant and Adjunct Professor at NMIMS and HSNCU Mumbai, a Teaching Fellow at IIIT Delhi, and a Writing Urban India Fellow at the Centre for Policy Research.

Akansha is deeply interested in contemporary history, media, and public culture, and stays closely engaged with socio-cultural developments. She enjoys the linguistic and geographical diversity of Indian cinema. In her personal time, she likes city walks, road trips, improv, slow-cooked meals, and reflecting on political existentialism.