By Our Insights Desk
In the absence of any central measurement, it’s very difficult to gauge which shows or films delivered audience on streaming, and which ones fell short. Since 2018-19, Ormax Media has been extensively working to build industry data in this fast-growing category in India. Through our various products and tracks, we now have sufficient data points to monitor the evolution of the streaming category, especially since the onset of the pandemic in 2020.
Our year-end report, titled Streaming Originals in India: The 2023 Story, lists at the top original shows and direct-to-OTT films released in 2023, in Hindi & International languages, on three parameters: Viewership, Marketing Buzz & Content Strength. The report focuses only on original content, and does not cover other ‘non-original’ content on streaming, such as theatrical films, catch-up television, sports, etc.
You can download the report in PDF format here.
Watch in video format below:
Ormax's OTT viewership estimates: An explainer
In this explainer, we answer 12 frequently-asked questions related to our OTT viewership estimates published in our recent year-end report 'Streaming Originals in India'
On the rise: Reality shows on OTT
The Indian OTT landscape, which has been traditionally dominated by fiction series & direct-to-OTT films, is seeing stronger presence of non-fiction in recent times. A deep-dive on this emerging trend
Product launch: Ormax Campaign Express
Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries
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