Cinema: Mass entertainment or luxury item?
Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed
Cine Sense: Five types of Hindi film-goers in India
The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste
The Ormax Box Office 2024 Report
Despite 13% decline in Hindi box office, the total annual gross box office in the India market stood at ₹11,833 Cr, making 2024 the second-best year of all time, 3% behind 2023
Product launch: Ormax Stream Track (AVOD)
To cater to AVOD originals in particular, Ormax Stream Track now has a dedicated AVOD-only version. Read more about it here
Emerging OTT trend: From isolation to inclusion
Data from The Ormax SVOD Audience Report: 2024 suggests that there's a gradual but definitive shift from solo viewing to co-viewing of streaming content among pay audiences in India
Subscribe to stay updated with our latest insights
© 2025 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
402, Signature,
Captain Suresh Samant Marg,
Andheri West, Mumbai 400053
Phone: +91 22 7161 4500
Get to know us
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy
