On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood
In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift
The India Box Office Report: October 2025
Driven by Kantara - A Legend: Chapter-1, October 2025 has emerged as the highest-grossing box office month of the year at the India box office, with gross collections of ₹1,669 Cr
Venn It Happens: SVOD & Theatrical audience intersection
The second edition of our new feature Venn It Happens illustrates the intersection between SVOD and Theatrical audiences in India, using data from Ormax Media's industry reports
India's CTV growth story in numbers
10 key data points from The Ormax OTT Audience Report: 2025, that showcase India's staggering Connected TV (CTV) growth story in numbers
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