On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood
In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift
Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026
Our new tool Ormax Trac20 combines weekly ad tracking and multi-stage brand lift diagnostics to help IPL 2026 sponsors & advertisers measure impact and optimise in-season performance
Ormax Cinematix's FBO: Accuracy update (February 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major February 2026 releases vis-à-vis their actual box-office openings
The India Box Office Report: January 2026
Powered by Border 2 and the Telugu Sankranthi release Mana Shankara Vara Prasad Garu, 2026 opened strongly at the India box office, with January grossing ₹1,327 Cr
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