Mitesh has been associated with Ormax Media in diverse roles since 2010. He currently heads the Content & Campaign Testing team, which is a part of the Products division in the company. He spearheads script, content and campaign testing projects across films, streaming and television categories as a part of his role. Additionally, he also oversees Bespoke Research projects, such as category and brand perception studies.

Mitesh has rich experience in qualitative research, and is widely recognised as one of the most experienced media researchers in India. He completed his Bachelor of Mass Media from Mumbai University, and PGDM from SIES College of Management Studies, Mumbai. He started his career in the television industry, where he worked in a digital marketing role at Zoom.

Mitesh loves sports, and loves to explore new travel destinations.