Breaking the blockbuster mould

The success of Stree 2 challenges the assumption that post-pandemic Bollywood blockbusters must be high on action, scale, and machismo

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Diwali franchise face-off: The audience split

Audience data suggests there's little to choose between the two big releases this Diwali, Bhool Bhulaiyaa 3 & Singham Again. Distribution will play a key role in determining how big they open

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The India Box Office Report: Jan-Jun 2024

The first half of 2024 closes at just above the ₹5,000 Cr gross mark at the India box office, with Kalki 2898 AD leading the way as the top film of the year by a wide margin

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Threat from the South: Bollywood's story problem

A section of The Bollywood Image Report 2024 captures audience perceptions regarding Hindi vs. South films, identifying a key challenge Bollywood faces in post-pandemic times

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The Bollywood Accompaniment Report 2024

A new report on the accompaniment behavior of Hindi theatrical audience gives an insight into theatrical viewing patterns in the post-pandemic era

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Nepotism: Bollywood's new marketing challenge?

A section of our latest report, The Bollywood Image Report 2024, captures perceptions regarding nepotism in Bollywood among regular Hindi film audience, and identifies a new marketing challenge

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Embracing the dark: Untapped potential of horror in Hindi cinema

Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema

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Chennai Express: A decade of ageing well

Rohit Shetty's 2013 SRK-Deepika starrer Chennai Express ranks no. 2 on the list of the top current or potential Bollywood franchises. An analysis on why the film has aged so well

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Indian cinema's cultural crossover

That the top 2 films at the Indian box office in 2023 (Jawan & Animal) are Hindi language films made by directors from South is not a coincidence, but a potential trend-in-the-making

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The power list: Top 100 franchises in Hindi cinema

The inaugural edition of The Bollywood Franchise Report: 2023 identifies the top 100 existing and potential franchises in the Hindi film industry, based on audience equity

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Case study: Box office impact of an effective trailer

The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening

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Pan India films: An optimistic gamble

The number of South Indian films releasing in Hindi has quadrupled since the pandemic. But there seems little method to the mad rush to release 'Pan India' films. A closer look

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Tara Singh: The legend lives on

22 years after Gadar: Ek Prem Katha became a blockbuster, the sequel has opened to record collections, despite the lead star no longer being a saleable proposition

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Cinema: Mass entertainment or luxury item?

Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed

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Cine Sense: Five types of Hindi film-goers in India

The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste

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Hindi cinema's moment of reckoning

What will it take for Hindi film industry to get back on its feet in the post-pandemic era?

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Mind your language!

Six months after the film's release, this analysis looks at how the overuse of the English language may have severely curtailed the box office business of the film 83

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Stars India Loves: The Pan India edition

Who are the most popular male and female film stars in India, across languages? Based on analysis using data from our long-running track titled Ormax Stars India Loves, we have the answers!

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The curious case of The Kashmir Files

Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance

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Now Streaming, at an app near you

Theatrical films are one of the more inclusive content types for streamers in India. Which platforms have the strongest film libraries, with recent box office hits?

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