Content Testing Impact: Case Study - Mulk (2018)

How a bold change, based on audience feedback from the test screenings of the 2018 Hindi film Mulk, helped the makers take a more compelling product to the market

READ ›

Content Testing: Frequently Asked Questions

In this explainer series, we answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains

READ ›

A rise in AVOD audience fuels India’s OTT growth

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 547.3 Million users, i.e., 13.8% growth vis-a-vis 2023

READ ›

Certificate Program in Indian Media Business

Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment

READ ›

Product Launch: Ormax Star Image Pulse

Ormax Media forays into celebrity image consulting with the launch of Ormax Star Image Pulse. Know more about the tool here.

READ ›

Synopsis Testing: Early content selection decisions using audience feedback

This product update explains the three stages of Content Testing in Ormax Media's work, i.e., Synopsis, Screenplay & Video, and the underlying benefits of testing at the synopsis stage in particular

READ ›

Case study: The impact of organic film marketing

The strong box office opening of the Hindi version of Kalki 2898 AD can be attributed to organic audience pull even before its trailer was released, this analysis based on Ormax Cinematix reveals

READ ›

The golden triangle: Decoding Young Adult content on OTT

An analysis of Hindi fiction shows on streaming platforms, belonging to the Young Adult genre, reveals their three unique benefits, and deep-dives into how these benefits can be leveraged

READ ›

Ormax's OTT viewership estimates: An explainer

In this explainer, we answer 12 frequently-asked questions related to our OTT viewership estimates published in our recent year-end report 'Streaming Originals in India'

READ ›

Product launch: Ormax Campaign Express

Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries

READ ›

Just short of 500 Million

The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022

READ ›

OCX Xtra: More power to a film's campaign

Our product extension Ormax Cinematix (OCX) Xtra is designed to empower film campaigns with data-led strategy, leading them towards better campaign planning & management

READ ›

Product update: Content testing for documentaries

To account for the growing interest in documentaries in the Indian market, we have updated our content testing tool Ormax Stream Test to have the capability to test documentary shows/films

READ ›

FBO (First-Day Box Office forecast): An explainer

In this explainer, we answer 12 frequently-asked questions related to the Ormax Cinematix parameter FBO (First-Day Box Office), a forecast of box office opening of new films across nine languages

READ ›

Influencers India Loves

Our new monthly tracking product Ormax Influencers India Loves is the only consumer-generated measure of the popularity of social media influencers in India

READ ›

The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

READ ›

It's a new record!

Amazon Prime Video's Farzi has set the record of being the most-watched Indian SVOD series of all time

READ ›

Newly crowned

The success of Pathaan has made Shah Rukh Khan the most popular male Hindi film star in India

READ ›

Product Update: OTT (Fiction) Content Testing

To account for the expansion of OTT content consumption during the pandemic, and the evolution of audience taste & preferences, engagement drivers used in Ormax Stream Test have been updated recently

READ ›

India's OTT universe: The growth story

The 2022 edition of The Ormax OTT Audience (Sizing) Report pegs India's digital video universe at 423.8 Million, i.e., a growth of 20% over the previous year

READ ›