Ormax Media

The Ormax OTT Audience Report: 2026

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 664.9 million users. The CTV universe has grown by a staggering 60% in a single year, to 206.9 million

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Marketing Spider-Man, the Indian way

How Spider-Man: Brand New Day combined franchise equity with localisation, cultural collaborations, and innovative activations to deliver the biggest-ever Hollywood opening in India

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Ormax Cinematix's FBO: Accuracy update (August 2026)

Ormax Cinematix's FBO: Accuracy update (August 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major August 2026 releases vis-à-vis their actual box-office openings

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From Our Insights Desk

The Connected TV Era: India's New Prime Time

A new report by WPP Media and The Trade Desk, in partnership with Ormax Media, explores India’s rapidly-evolving CTV landscape, and what that means for marketers today

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Pritam, Pedro and the new mainstream

JioHotstar’s Pritam and Pedro is India’s most-watched web series of 2026 so far. An analysis of what is driving its success, and what it could mean for the future of streaming originals in India

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Maa Inti Bangaaram: Expanding the canvas for female-led cinema

With gross domestic collections of ₹72 Crore, Maa Inti Bangaaram has emerged as a significant theatrical success. A deep-dive into the factors contributing to the film's strong box office performance

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