Ala Vaikunthapurramloo: Decoding a blockbuster's success

A look at six factors that were pivotal to the film’s extraordinary box-office run

The character factor: From enduring hits to instant hits

An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop

Is political ideology coloring our cinema choices?

Understanding the impact of audience’s political ideology on their choice and preference of Hindi films