The Game-changer Called 'Script Testing'Our script testing tool Ormax Moviescope is proving to be a gamechanger for the film industry in India. In an industry that operates at 10-15% success rate, the tool, with its proven forecast ability and accuracy, has the power to improve the success rate manifold. More than 55 scriptes have been tested using this tool in the last two years.
Read more about it here, and join the ever-growing club of film studios and producers who believe in Script Testing.
The Ormax Cinematix Report 2016Know the best of Bollywood in 2016, based on audience research conducted through the year, in The Ormax Cinematix Report 2016. Most-liked films, most ppopular stars, most-liked songs & albums... it's all there is this annual compilation.
Ormax True Value: The content testing tool that everyone in the TV business swears byOrmax True Value, launched in 2008 as the definitive tool for content testing for the Indian television industry, is growing. In the last six months, we have tested more than 50 concepts across genres, ranging from Hindi GECs, regional GECs, kids, youth and infotainment. Click here to know more.
Ormax is our agency of first choice and this largely stems from the fact that they are willing to listen and understand the brief. Often this becomes difficult in such a passionate industry, The film industry has always believed in ‘gut feel’ and it is nice to see someone factor in that aspect when chatting with us and come back with a grounded approach to the research required.
Rafiq Gangjee - Former VP - Marketing & Communication, Yash Raj Films
