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From Our Insights Desk

At the box office, size matters... more than ever before!

At the box office, size matters... more than ever before!

An analysis of the Indian box office reveals that the chasm between big-ticket films driven by scale, franchise, or spectacle, and smaller, story-driven films, is here to stay in the post-pandemic era

The age of Inertia TV

The age of Inertia TV

Qualitative and quantitative data suggests that even as appointment viewing is on a decline, inertia to watch new content and genres is shaping Indian television's future decisively

Chennai Express: A decade of ageing well

Chennai Express: A decade of ageing well

Rohit Shetty's 2013 SRK-Deepika starrer Chennai Express ranks no. 2 on the list of the top current or potential Bollywood franchises. An analysis on why the film has aged so well

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