Ormax Media

Certificate Program in Indian Media Business

Certificate Program in Indian Media Business

Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment

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Streaming in turbulent waters

SVOD audience base and paid subscriptions in India have stagnated in 2024, even as AVOD user base continues to expand. What has caused this slowdown? How can pay platforms navigate this phase?

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Content Testing: Frequently Asked Questions

Content Testing: Frequently Asked Questions

In this explainer series, we answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains

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From Our Insights Desk

A dream year: The meteoric rise of Malayalam cinema

In just the first six months of 2024, Malayalam cinema has managed to surpass its total collections for the entire year of 2023. The authors explore various reasons for this dramatic growth

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Stream Time: The best of 2024 so far

Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2024

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Synopsis Testing: Early content selection decisions using audience feedback

This product update explains the three stages of Content Testing in Ormax Media's work, i.e., Synopsis, Screenplay & Video, and the underlying benefits of testing at the synopsis stage in particular

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