Ormax Media

Criminal Justice: Cutting through the ACT clutter

Criminal Justice: Cutting through the ACT clutter

An analysis of key factors that have contributed to the success of the Criminal Justice franchise in the over-saturated ACT (Action Crime Thriller) genre

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Ormax Cinematix's FBO: Accuracy update (June 2025)

Ormax Cinematix's FBO: Accuracy update (June 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2025 releases vis-à-vis their actual box-office openings

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The India Box Office Report: May 2025

May 2025 turned out to be a strong month at the India Box Office, recording ₹1,136 Cr in gross collections, driven by Raid 2 and Mission: Impossible - The Final Reckoning

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From Our Insights Desk

OTT window: An overrated obstacle?

An analysis on whether the eight-week gap between theatrical to OTT release of Hindi films is damaging the box office prospects of new Hindi films

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Not just nostalgia: Why legacy characters are dominating HGECs

Despite not featuring in the show since 2017, Daya (Taarak Mehta Ka Ooltah Chashmah) continues to enjoy immense popularity among Hindi GEC audiences. Her enduring success highlights a category trend

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Ormax Mpact case study: Bandhan Mutual Fund on India Today TV

This case study, based on the integration executed by Bandhan Mutual Fund on English news channel India Today, showcases our Brand Lift measurement tool Ormax Mpact

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