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From Our Insights Desk

The India Box office Report: August 2024

The India Box office Report: August 2024

Stree 2’s exceptional performance makes August the best month at the Indian box office in 2024. The film is projected to overtake Jawan as the highest-grossing Hindi language film of all time

Content Testing: Frequently Asked Questions

Content Testing: Frequently Asked Questions

In this explainer series, we answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains

Synopsis Testing: Early content selection decisions using audience feedback

Synopsis Testing: Early content selection decisions using audience feedback

This product update explains the three stages of Content Testing in Ormax Media's work, i.e., Synopsis, Screenplay & Video, and the underlying benefits of testing at the synopsis stage in particular

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