How a bold change, based on audience feedback from the test screenings of the 2018 Hindi film Mulk, helped the makers take a more compelling product to the market
Capping ticket prices at ₹99 on Cinema Day has resulted in a three to four fold increase in footfalls. But can such occasions create a sustained habit for cinema viewing?
SVOD audience base and paid subscriptions in India have stagnated in 2024, even as AVOD user base continues to expand. What has caused this slowdown? How can pay platforms navigate this phase?
Stree 2’s exceptional performance makes August the best month at the Indian box office in 2024. The film is projected to overtake Jawan as the highest-grossing Hindi language film of all time
Synopsis Testing: Early content selection decisions using audience feedback
This product update explains the three stages of Content Testing in Ormax Media's work, i.e., Synopsis, Screenplay & Video, and the underlying benefits of testing at the synopsis stage in particular