India's biggest consumer research on the sports category is now out. Read the highlights here
Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance
Theatrical films are one of the more inclusive content types for streamers in India. Which platforms have the strongest film libraries, with recent box office hits?
Report Card 2020-21: Streaming originals in India
Based on Ormax Power Rating data on audience appreciation, here is a report card on how Hindi streaming originals fared over 2020 and 2021
Content Testing: An explainer
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
The original 'Pan India' filmmaker
Five elements in SS Rajamouli films that make them find universal audience, breaking cultural and language barriers
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