Ormax Media

Mind your language!

Six months after the film's release, this analysis looks at how the overuse of the English language may have severely curtailed the box office business of the film 83

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Segmenting Indian SVOD audience

The Ormax OTT Audience Profiling Report 2022 classifies the 66.1 Mn (urban adult) SVOD universe in India into five segments

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The MARVEL-ous 6!

A new research report lists the most popular Marvel Cinematic Universe (MCU) characters in India

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From Our Insights Desk

India is back... at the theatres

A new report by GroupM and Ormax Media illustrates the record-breaking resurgence of theatrical business in the first four months of 2022

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Segmenting Indian AVOD audience

The Ormax OTT Audience Profiling Report 2022 classifies the 99.7 Mn (urban adult) AVOD universe in India into five segments

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Stars India Loves: The Pan India edition

Who are the most popular male and female film stars in India, across languages? Based on analysis using data from our long-running track titled Ormax Stars India Loves, we have the answers!

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