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From Our Insights Desk

Back to the past: Unpacking nostalgia's impact on content consumption

Back to the past: Unpacking nostalgia's impact on content consumption

An analysis of content that is associated with nostalgia reveals the unique benefits offered, and delves into why nostalgia has a positive influence on content engagement

The golden triangle: Decoding Young Adult content on OTT

The golden triangle: Decoding Young Adult content on OTT

An analysis of Hindi fiction shows on streaming platforms, belonging to the Young Adult genre, reveals their three unique benefits, and deep-dives into how these benefits can be leveraged

678 million sports audiences in India... Game on!

678 million sports audiences in India... Game on!

The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India

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