Ormax Media

Product launch: Ormax Campaign Express

Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries

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The India Box Office Report: October 2023

The India Box Office Report: October 2023

October 2023 was a moderate month at the Indian box office, with films released in the month grossing ₹812 Cr, of which almost 50% came from just one film, Leo

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Just short of 500 Million

The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022

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From Our Insights Desk

O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

The third edition of the O Womaniya! report by Ormax Media & Film Companion, presented by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

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The age of Inertia TV

Qualitative and quantitative data suggests that even as appointment viewing is on a decline, inertia to watch new content and genres is shaping Indian television's future decisively

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Kannada film industry: Searching for its roots

Kannada film industry's contribution to India box office has nosedived from an all-time high of 8% in 2022, to a paltry 2% in 2023. An analysis on what plagues the industry

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