May 2025 turned out to be a strong month at the India Box Office, recording ₹1,136 Cr in gross collections, driven by Raid 2 and Mission: Impossible - The Final Reckoning
An analysis on whether the eight-week gap between theatrical to OTT release of Hindi films is damaging the box office prospects of new Hindi films
Despite not featuring in the show since 2017, Daya (Taarak Mehta Ka Ooltah Chashmah) continues to enjoy immense popularity among Hindi GEC audiences. Her enduring success highlights a category trend
Ormax Cinematix's FBO: Accuracy update (May 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major May 2025 releases vis-à-vis their actual box-office openings
Ormax Mpact case study: Bandhan Mutual Fund on India Today TV
This case study, based on the integration executed by Bandhan Mutual Fund on English news channel India Today, showcases our Brand Lift measurement tool Ormax Mpact
Salman Khan at the box office: 2010-2025 in numbers
An analysis of Salman Khan's career from Dabangg to Sikandar, based on box office and proprietary Ormax data
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