Ormax Media

Mahavatar Narsimha: Mythology wins, animation follows

Mahavatar Narsimha: Mythology wins, animation follows

Despite the limitations of animation at the Indian box office, Mahavatar Narsimha taps into mythology, faith, and collective identity to deliver one of 2025’s biggest blockbusters

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Ormax Cinematix's FBO: Accuracy update (August 2025)

Ormax Cinematix's FBO: Accuracy update (August 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major August 2025 releases vis-à-vis their actual box-office openings

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Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

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From Our Insights Desk

Saiyaara: Generational pull or gender push?

This analysis, based on Ormax Power Rating, explores whether Saiyaara’s success was truly driven by Gen Z audiences, or if the real story lies in the film’s striking gender divide

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Top 50 streaming originals in India: Jan-Jun 2025

Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025

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Metro myopia: The blind spot in Hindi OTT storytelling

Hindi OTT fiction space is saturated with metro-based stories, but this analysis based on Ormax Power Rating (OPR) reveals that non-metro and rural settings resonate more deeply with audiences

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