Ormax Media

Introducing Ormax Media Affluence (OMA)

OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India

READ INSIGHT ›

Ormax Cinematix's FBO: Accuracy update (December 2025)

Ormax Cinematix's FBO: Accuracy update (December 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major December 2025 releases vis-à-vis their actual box-office openings

READ INSIGHT ›

Streaming has a new bias: The male lead

An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over

READ INSIGHT ›

From Our Insights Desk

From CTV to Micro Dramas: India's fascinating OTT spectrum

The simultaneous rise of Connected TV and Micro Drama audiences in India over the last year highlights how the Indian OTT market is expanding at both the premium and the mass ends simultaneously

READ ›

The India Box Office Report: November 2025

November 2025 was an underwhelming month at the India Box Office, recording only ₹587 Cr in gross collections. However, the year stays on course to become the highest-grossing year of all time

READ ›

Product update: Content testing for the horror genre

Based on our accumulated audience insights, we are introducing genre-specific drivers for horror films and series in our content testing tools, Ormax Moviescope and Ormax Stream Test

READ ›